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Marketing communications, social media and digital communications specialist with extensive experience managing multichannel content strategies for real estate, construction and built environment brands. I create engaging, visually strong content that drives audience growth, strengthens brand identity and supports commercial objectives. In my current role with a Top 100 UK contractor and real estate company, I manage all digital channels and use analytics to refine strategy and improve performance. I have grown the company's LinkedIn audience from 500 to 35,000 through targeted content planning, strong visual storytelling and consistent brand positioning. I work confidently in remote, fast-paced environments, balancing creativity with structure, and ensuring content is aligned with business goals and stakeholder expectations. I am highly experienced in managing multiple accounts simultaneously and translating technical development information into accessible, compelling content.…Marketing communications, social media and digital communications specialist with extensive experience managing multichannel content strategies for real estate, construction and built environment brands. I create engaging, visually strong content that drives audience growth, strengthens brand identity and supports commercial objectives. In my current role with a Top 100 UK contractor and real estate company, I manage all digital channels and use analytics to refine strategy and improve performance. I have grown the company's LinkedIn audience from 500 to 35,000 through targeted content planning, strong visual storytelling and consistent brand positioning. I work confidently in remote, fast-paced environments, balancing creativity with structure, and ensuring content is aligned with business goals and stakeholder expectations. I am highly experienced in managing multiple accounts simultaneously and translating technical development information into accessible, compelling content.

Michelle Black

Social Media Manager, Content Strategist, Social Media Freelancer, +1

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Marketing communications, social media and digital communications specialist with extensive experience managing multichannel content strategies for real estate, construction and built environment brands. I create engaging, visually strong content that drives audience growth, strengthens brand identity and supports commercial objectives. In my current role with a Top 100 UK contractor and real estate company, I manage all digital channels and use analytics to refine strategy and improve performance. I have grown the company's LinkedIn audience from 500 to 35,000 through targeted content planning, strong visual storytelling and consistent brand positioning. I work confidently in remote, fast-paced environments, balancing creativity with structure, and ensuring content is aligned with business goals and stakeholder expectations. I am highly experienced in managing multiple accounts simultaneously and translating technical development information into accessible, compelling content.…Marketing communications, social media and digital communications specialist with extensive experience managing multichannel content strategies for real estate, construction and built environment brands. I create engaging, visually strong content that drives audience growth, strengthens brand identity and supports commercial objectives. In my current role with a Top 100 UK contractor and real estate company, I manage all digital channels and use analytics to refine strategy and improve performance. I have grown the company's LinkedIn audience from 500 to 35,000 through targeted content planning, strong visual storytelling and consistent brand positioning. I work confidently in remote, fast-paced environments, balancing creativity with structure, and ensuring content is aligned with business goals and stakeholder expectations. I am highly experienced in managing multiple accounts simultaneously and translating technical development information into accessible, compelling content.

Available to hire

Marketing communications, social media and digital communications specialist with extensive experience managing multichannel content strategies for real estate, construction and built environment brands. I create engaging, visually strong content that drives audience growth, strengthens brand identity and supports commercial objectives.

In my current role with a Top 100 UK contractor and real estate company, I manage all digital channels and use analytics to refine strategy and improve performance. I have grown the company’s LinkedIn audience from 500 to 35,000 through targeted content planning, strong visual storytelling and consistent brand positioning. I work confidently in remote, fast-paced environments, balancing creativity with structure, and ensuring content is aligned with business goals and stakeholder expectations. I am highly experienced in managing multiple accounts simultaneously and translating technical development information into accessible, compelling content.

Skills

Experience Level

Expert

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Work Experience

Senior Communications Consultant / Social Media Lead at HG Construction & HG Living

July 1, 2021 - Present

Lead all social media and digital communications for real estate and construction group, managing multiplatform content strategies and delivering consistent audience growth. Key achievements include growing HG Construction’s LinkedIn following from 500 to 35,000 through targeted content planning and strong visual storytelling; developing social media strategies for multiple business units; producing high-performing LinkedIn content on project updates, milestones, sustainability features, staff stories and corporate announcements; creating visually engaging posts using photography, video, graphics and short-form storytelling; monitoring analytics and delivering monthly performance reports; ensuring a consistent brand voice across channels; collaborating with senior leaders, project managers and marketing teams to shape messaging and manage sensitive communications.

Communications Director at Morrow Communications

September 1, 2015 - July 1, 2021

Oversaw media relations, digital and social media activity for a wide range of clients across energy, agrifood, public sector, finance and consumer brands. Responsibilities included developing social media strategies and content plans, creating digital content (posts, blogs, graphics, videos) and managing community engagement; delivering paid and organic social campaigns; reporting on performance metrics and providing recommendations for improvement. Led digital content for clients including Northern Ireland Food and Drink Association (NIFDA), MSD Animal Health, Westland Horticulture.

Communications Manager / Senior Communications Manager at Morrow Communications

September 1, 2006 - September 1, 2015

Developed communication strategies for corporate, consumer and public-sector clients, supporting brand campaigns, launches and stakeholder engagement. Built strong relationships with media, opinion formers and industry stakeholders. Supported senior colleagues in delivering complex, politically sensitive communications programmes.