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Brand strategist and creative consultant with a background spanning digital marketing, performance, and content creation. Currently completing an MSc in Digital Marketing Management at the University of Westminster, with hands-on experience developing launch strategies and content ecosystems for founder-led lifestyle brands. Passionate about the intersection of culture, identity, and community - and the digital storytelling that brings brands to life. I think visually and synthesize across disciplines - I'm drawn to brands with soul and the storytelling that makes people feel something.…Brand strategist and creative consultant with a background spanning digital marketing, performance, and content creation. Currently completing an MSc in Digital Marketing Management at the University of Westminster, with hands-on experience developing launch strategies and content ecosystems for founder-led lifestyle brands. Passionate about the intersection of culture, identity, and community - and the digital storytelling that brings brands to life. I think visually and synthesize across disciplines - I'm drawn to brands with soul and the storytelling that makes people feel something.

Arianna Glauser

Brand Strategist, Marketing Strategist, Content Creator, +2

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Brand strategist and creative consultant with a background spanning digital marketing, performance, and content creation. Currently completing an MSc in Digital Marketing Management at the University of Westminster, with hands-on experience developing launch strategies and content ecosystems for founder-led lifestyle brands. Passionate about the intersection of culture, identity, and community - and the digital storytelling that brings brands to life. I think visually and synthesize across disciplines - I'm drawn to brands with soul and the storytelling that makes people feel something.…Brand strategist and creative consultant with a background spanning digital marketing, performance, and content creation. Currently completing an MSc in Digital Marketing Management at the University of Westminster, with hands-on experience developing launch strategies and content ecosystems for founder-led lifestyle brands. Passionate about the intersection of culture, identity, and community - and the digital storytelling that brings brands to life. I think visually and synthesize across disciplines - I'm drawn to brands with soul and the storytelling that makes people feel something.

Available to hire

Brand strategist and creative consultant with a background spanning digital marketing, performance, and content creation. Currently completing an MSc in Digital Marketing Management at the University of Westminster, with hands-on experience developing launch strategies and content ecosystems for founder-led lifestyle brands.

Passionate about the intersection of culture, identity, and community - and the digital storytelling that brings brands to life. I think visually and synthesize across disciplines - I’m drawn to brands with soul and the storytelling that makes people feel something.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Brand Launch Strategist & Creative Consultant at HENRYS

January 1, 2025 - Present

Developed full brand launch strategy for a London lifestyle card game brand targeting ambitious 25-35 year olds; defined a four-channel funnel (TikTok, Instagram, Substack, Website); produced a 6-week content calendar with 30+ pieces; created brand voice guidelines; designed launch event content mechanics; developed Substack content strategy to drive subscriber acquisition.

Digital Marketing Consultant at FireCherry

January 1, 2025 - Present

Selected by founders to consult on digital strategy; developed a three-channel integrated campaign for the insurance vertical (TikTok awareness, LinkedIn founder-led content, Facebook retargeting); recognized for a bottom-up TikTok influencer strategy addressing the brand’s core challenge; ongoing collaboration to explore content creation and strategy execution.

Project Manager & Brand Content Lead at Outrig gerZone

August 1, 2020 - February 1, 2024

Led social media content creation and art direction for an international surf and canoe lifestyle brand with operations across Hawaii, the UK, China, and Australia; managed creative production timelines across artists and fabricators; maintained brand consistency and client communications across markets and time zones; oversaw custom sales, design requests, and stakeholder coordination for a complex multi-market operation.

Social Media Manager & Virtual Assistant at Wolf Consulting Services

January 1, 2024 - December 31, 2024

Produced and scheduled content across multiple social platforms for a consulting brand; maintained tone and visual consistency; supported client communications, calendar management, and marketing operations.

Freelance Digital Marketing & Content at Independent

January 1, 2019 - Present

Developed and published a travel UGC content strategy and blog; provided social media strategy, content creation, and digital marketing support for clients including SKOG Rasmussen and Spalding Realty; conducted research and data analysis for marketing campaigns; edited and proofread content for nonprofit organisations and grant proposals.

Professional Performer at Various

January 1, 2017 - Present

Professional singer and dancer with experience across cruise ships, regional theatre, and live venues; brings a performer's instinct for audience, presence, and on-camera work; experienced in high-volume, fast-paced environments requiring adaptability and composure under pressure.