Hi, I’m a senior graphic designer and art director with over 8 years of international experience shaping brands for teams and startups. I specialize in branding, visual systems, and cross-functional collaboration to deliver strong brand consistency and impact across channels. I’ve worked with Nike, Adidas, Puma, Zara and Paula’s Choice, leading creative directions from concept to execution in agency, in-house, and remote teams. I thrive on turning complex briefs into scalable design solutions and enjoy building growth-minded experiences across digital, retail, and packaging.

user1669774

Hi, I’m a senior graphic designer and art director with over 8 years of international experience shaping brands for teams and startups. I specialize in branding, visual systems, and cross-functional collaboration to deliver strong brand consistency and impact across channels. I’ve worked with Nike, Adidas, Puma, Zara and Paula’s Choice, leading creative directions from concept to execution in agency, in-house, and remote teams. I thrive on turning complex briefs into scalable design solutions and enjoy building growth-minded experiences across digital, retail, and packaging.

Available to hire

Hi, I’m a senior graphic designer and art director with over 8 years of international experience shaping brands for teams and startups. I specialize in branding, visual systems, and cross-functional collaboration to deliver strong brand consistency and impact across channels.

I’ve worked with Nike, Adidas, Puma, Zara and Paula’s Choice, leading creative directions from concept to execution in agency, in-house, and remote teams. I thrive on turning complex briefs into scalable design solutions and enjoy building growth-minded experiences across digital, retail, and packaging.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Senior Graphic Designer and Art Director at Darkroom
January 1, 2025 - Present
Lead the creation of high-performing visual assets across paid, owned and retention channels for Paula’s Choice, City Beauty, and Sol Sciences. Specialized in Growth and Retention Marketing with a focus on Email Marketing (Klaviyo). Designed assets for paid media campaigns (Meta, Google, TikTok) and organic initiatives. Built and maintained scalable design systems and cross-channel assets in Figma. Collaborated closely with growth, performance, and marketing teams to ensure brand consistency and efficient production.
Founder / Art Director at La Chinada – Estudio Creativo
January 1, 2019 - Present
Creative leadership and art direction for international brands and startups. Developed brand identities, storytelling, and visual systems. Managed end-to-end projects and direct client collaboration. Selected brands: Nike, Adidas, Puma, Zara, Oysho, Blue Banana.
Art Director / Graphic Designer (In-house) at Life Style Sports
January 1, 2022 - December 31, 2022
Art direction for global retail and digital campaigns for Nike, Adidas, Puma, Vans and Asics. Led campaigns including Move to Zero and Run for the Oceans. UX/UI design for web and omnichannel experiences. Store design, visual merchandising, packaging, and in-store assets.
Head of Design at Tecspal – IT Startup
January 1, 2024 - December 31, 2025
Defined and executed the company’s creative communication strategy. Designed visual systems and LinkedIn content. UX/UI design of the corporate website using Figma. Newsletter and CRM communication design.

Education

International Relations with specialization in Place Branding at Universidad Siglo 21
January 1, 2013 - December 31, 2019
Master in Graphic Design and Art Direction at Metro Escuela de Arte
January 1, 2019 - December 31, 2020
UX/UI Design at Coderhouse
January 11, 2030 - May 14, 2026

Qualifications

International Baccalaureate (IB)
January 11, 2030 - May 14, 2026
Cambridge IGCSE
January 11, 2030 - May 14, 2026
Trinity Awards
January 11, 2030 - May 14, 2026
Art & Design (A*)
January 11, 2030 - May 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education