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I am a digital marketing professional with 4+ years of experience across B2B paid media, multi-channel campaign management, social media growth, and content strategy at SAP, Allianz and SÜSS MicroTek. I have a proven track record of delivering measurable outcomes, including a 5% increase in click-through rate through Google Ads optimization, growing LinkedIn followers by about 1,400 in six months, and generating EUR 190,000 in sponsorship revenue through a gamified campaign. I thrive in fast-paced, data-driven environments and am comfortable working independently or as part of cross-functional teams. I routinely leverage AI tools such as Microsoft Copilot, ChatGPT, and Claude to accelerate content drafting and campaign materials, while maintaining brand voice and audience relevance across multiple channels.…I am a digital marketing professional with 4+ years of experience across B2B paid media, multi-channel campaign management, social media growth, and content strategy at SAP, Allianz and SÜSS MicroTek. I have a proven track record of delivering measurable outcomes, including a 5% increase in click-through rate through Google Ads optimization, growing LinkedIn followers by about 1,400 in six months, and generating EUR 190,000 in sponsorship revenue through a gamified campaign. I thrive in fast-paced, data-driven environments and am comfortable working independently or as part of cross-functional teams. I routinely leverage AI tools such as Microsoft Copilot, ChatGPT, and Claude to accelerate content drafting and campaign materials, while maintaining brand voice and audience relevance across multiple channels.

Akash Saxena

Digital Marketer, Marketing Strategist, Content Creator, +2

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I am a digital marketing professional with 4+ years of experience across B2B paid media, multi-channel campaign management, social media growth, and content strategy at SAP, Allianz and SÜSS MicroTek. I have a proven track record of delivering measurable outcomes, including a 5% increase in click-through rate through Google Ads optimization, growing LinkedIn followers by about 1,400 in six months, and generating EUR 190,000 in sponsorship revenue through a gamified campaign. I thrive in fast-paced, data-driven environments and am comfortable working independently or as part of cross-functional teams. I routinely leverage AI tools such as Microsoft Copilot, ChatGPT, and Claude to accelerate content drafting and campaign materials, while maintaining brand voice and audience relevance across multiple channels.…I am a digital marketing professional with 4+ years of experience across B2B paid media, multi-channel campaign management, social media growth, and content strategy at SAP, Allianz and SÜSS MicroTek. I have a proven track record of delivering measurable outcomes, including a 5% increase in click-through rate through Google Ads optimization, growing LinkedIn followers by about 1,400 in six months, and generating EUR 190,000 in sponsorship revenue through a gamified campaign. I thrive in fast-paced, data-driven environments and am comfortable working independently or as part of cross-functional teams. I routinely leverage AI tools such as Microsoft Copilot, ChatGPT, and Claude to accelerate content drafting and campaign materials, while maintaining brand voice and audience relevance across multiple channels.

Available to hire

I am a digital marketing professional with 4+ years of experience across B2B paid media, multi-channel campaign management, social media growth, and content strategy at SAP, Allianz and SÜSS MicroTek. I have a proven track record of delivering measurable outcomes, including a 5% increase in click-through rate through Google Ads optimization, growing LinkedIn followers by about 1,400 in six months, and generating EUR 190,000 in sponsorship revenue through a gamified campaign.

I thrive in fast-paced, data-driven environments and am comfortable working independently or as part of cross-functional teams. I routinely leverage AI tools such as Microsoft Copilot, ChatGPT, and Claude to accelerate content drafting and campaign materials, while maintaining brand voice and audience relevance across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Working Student – Leadership Communications and Digital Marketing at SAP Signavio & LeanIX

July 1, 2025 - Present

Generated EUR 190,000 in sponsorship revenue for a global SAP event by designing a gamified sales campaign and implementing a real-time tracking dashboard. Managed end-to-end campaign performance tracking across 12 OKRs using Excel and SharePoint dashboards, translating data into actionable insights for senior Go-to-Market stakeholders. Created marketing campaigns for internal events with an audience size of 11,000+ by managing post schedules, brand messaging, and engagement across multiple internal platforms. Leveraged AI tools including Microsoft Copilot, ChatGPT and Claude to accelerate content drafting, developing 20+ structured proposals and improving turnaround time across communications and campaign materials.

Intern – Board communications and Digital marketing at SAP SE

July 1, 2024 - July 1, 2025

Designed and launched an internal SharePoint website and platform serving 12,000+ colleagues, achieving 1,500+ visits in week one. Conducted monthly market trend and competition analysis to synthesize findings into content strategies for customer-facing events and leadership communications. Designed and managed a quarterly employee recognition campaign across the full board area, overseeing end-to-end processes using Microsoft Forms, SharePoint websites, Excel dashboards, and Outlook newsletters. Developed SOPs and documentation for a risk-customer dashboard enabling data-driven decision making.

Working Student – Digital Marketing Operations at SAP SE, Cloud Application Services

April 1, 2023 - June 1, 2024

Managed end-to-end digital content strategy for a global team of 250 colleagues, serving as the central owner for communications, knowledge management, and digital platform governance across multiple channels. Built and managed a centralized branding content repository on SharePoint and Wiki with an audience base of 500+ colleagues across global regions to improve content accessibility. Designed and managed key organizational topic sites across SharePoint, JAM, Confluence and Wiki, maintaining content accuracy, accessibility and engaging a global team. Reduced query response time by 60% and duplication of efforts by 70% through creating a structured digital ticketing system and FAQ platform using a Jira channel and Wiki site. Developed 20+ solution proposals by leveraging Joule AI to structure and refine ideas into polished, presentation-ready documents while demonstrating AI-assisted content production at scale.

Intern – Digital Marketing and Executive Communications at Allianz Technology SE, CFO & CPO Office

October 1, 2022 - March 1, 2023

Created LinkedIn top-voice campaign for CPO & CFO, while managing social media channels, team websites, and internal digital platforms, ensuring content consistency and alignment with leadership communications. Produced and recorded internal advertisements using in-house resources, and created solution marketing campaigns, including an interactive VR Allianz solution during the Allianz Technology Hackathon, winning the best solution. Designed communication and branding packages for the CPO office, maintaining brand compliance and a consistent identity across all materials.

Working Student – Digital Communications & Marketing Operations at SÜSS MicroTek

March 1, 2022 - October 1, 2022

Managed Google Ads campaigns, identified keywords, targeted audiences, and delivered monthly performance reports using Google Analytics, resulting in a 7% improvement in click-through rate. Built and maintained UTM tracking across paid and organic campaigns; created A/B testing scenarios on Google Ads and optimized bids to ensure accurate performance measurement. Developed data-driven customer personas using Google Analytics and restructured product pages to improve user journey conversion rate. Planned and executed multi-channel B2B content campaigns across LinkedIn, email newsletters, blogs and pamphlets with audience segmentation and performance iteration based on Google Analytics data.

Working Student – Social Media Communications and Marketing at Allianz Technology SE

October 1, 2021 - March 1, 2022

Grew LinkedIn audience by 1,400 followers and increased engagement by 20% within 6 months through data-driven posting schedules and targeted community engagement using LinkedIn analytics, Adobe Experience Manager and Adobe Analytics. Managed the team website end-to-end, producing articles, conducting interviews and optimizing content and UI to maintain relevance, accuracy, and audience engagement. Developed branding materials and digital content packages supporting 5 internal events, reaching 8,000+ colleagues across the organization through coordinated multi-channel communications.

Fellow at Teach for India

June 1, 2017 - June 1, 2019

Drove measurable performance outcomes across a program of 250+ students, lifting average grades from 24% to 65% within a single academic year. Secured EUR 16,000 in funding and managed relationships across multiple stakeholders including donors, school leadership, and teaching teams.