I am a seasoned video producer and instructional designer with a strong track record of shaping engaging learning experiences across online and instructor-led formats. My work spans creating and managing video production for online courses, developing scalable instructional content, and partnering with faculty and media teams to deliver high-impact educational programs. I’m an innovative idea generator who focuses on pragmatic, cost-efficient solutions and accessible design. I enjoy tackling diverse challenges—from aligning media strategies with organizational goals to streamlining post-production workflows for growing education platforms and ensuring a superior learner experience.

Craig Reed

I am a seasoned video producer and instructional designer with a strong track record of shaping engaging learning experiences across online and instructor-led formats. My work spans creating and managing video production for online courses, developing scalable instructional content, and partnering with faculty and media teams to deliver high-impact educational programs. I’m an innovative idea generator who focuses on pragmatic, cost-efficient solutions and accessible design. I enjoy tackling diverse challenges—from aligning media strategies with organizational goals to streamlining post-production workflows for growing education platforms and ensuring a superior learner experience.

Available to hire

I am a seasoned video producer and instructional designer with a strong track record of shaping engaging learning experiences across online and instructor-led formats. My work spans creating and managing video production for online courses, developing scalable instructional content, and partnering with faculty and media teams to deliver high-impact educational programs.

I’m an innovative idea generator who focuses on pragmatic, cost-efficient solutions and accessible design. I enjoy tackling diverse challenges—from aligning media strategies with organizational goals to streamlining post-production workflows for growing education platforms and ensuring a superior learner experience.

See more

Language

English
Fluent

Work Experience

Senior Video Producer at Berklee College of Music
January 1, 2001 - December 31, 2025
Video production for 150+ asynchronous courses for Berklee's Online College and MOOC offerings through Coursera; launched and streamlined the college's video studio design and workflow, enabling in-house production and reducing external costs.
Instructional Designer / Course Developer at Berklee College of Music
January 1, 2004 - December 31, 2013
Led instructional design for 20+ online graduate and undergraduate courses in music performance and production; migrated brick-and-mortar curricula to online formats and collaborated with faculty and interactive media designers to optimize learning modules.
Information Architect & Multimedia Production Specialist at Adobe, Inc.
January 1, 2000 - December 31, 2001
Evaluated existing instructional media and redesigned presentations with new technologies to improve delivery and accessibility; developed a second generation of instructional media titles and evaluated user experience across platforms.
Chairman, Television & Radio Broadcasting Department at Massachusetts Communications College
January 1, 1991 - December 31, 2000
Managed faculty and staff for Television and Radio departments; directed broadcast hardware/software acquisitions; designed layout and signal flow for production facilities.

Education

MS, Visual Media and Arts at Emerson College
January 11, 2030 - May 14, 2026

Qualifications

REDucation: Camera setup and operation
January 1, 2024 - May 14, 2026
Concord Consortium Distance Learning Education Certification
January 1, 2022 - May 14, 2026
Early online education platform.

Industry Experience

Media & Entertainment, Education, Professional Services