Marketing major with a focus on visual culture and luxury aesthetics. I specialize in elevating brand presence through high-fidelity content creation, including cinematic short-form video (Reels/TikTok) and professional-grade visual assets. With a background in agency work at "Suffolk in the Hub," I combine creative production with strategic growth, utilizing tools like Meta Ads Manager and Shopify to drive website traffic. I am passionate about the handmade sector and dedicated to translating a brand’s unique craft into a clean, premium digital experience that converts engagement into sales.

Elena Riazanova

Marketing major with a focus on visual culture and luxury aesthetics. I specialize in elevating brand presence through high-fidelity content creation, including cinematic short-form video (Reels/TikTok) and professional-grade visual assets. With a background in agency work at "Suffolk in the Hub," I combine creative production with strategic growth, utilizing tools like Meta Ads Manager and Shopify to drive website traffic. I am passionate about the handmade sector and dedicated to translating a brand’s unique craft into a clean, premium digital experience that converts engagement into sales.

Available to hire

Marketing major with a focus on visual culture and luxury aesthetics. I specialize in elevating brand presence through high-fidelity content creation, including cinematic short-form video (Reels/TikTok) and professional-grade visual assets. With a background in agency work at “Suffolk in the Hub,” I combine creative production with strategic growth, utilizing tools like Meta Ads Manager and Shopify to drive website traffic. I am passionate about the handmade sector and dedicated to translating a brand’s unique craft into a clean, premium digital experience that converts engagement into sales.

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Experience Level

Language

Russian
Fluent
English
Fluent

Work Experience

Social Media Content Creator & IMC Team Member at Suffolk in the Hub, Student Marketing Agency
September 1, 2025 - Present
Selected to transition to the core IMC team, focusing on full-funnel content campaigns across multiple channels. Authored SEO-optimized long-form blog content via HubSpot, achieving an average reader retention of over 5 minutes (322 seconds), 3× the industry benchmark. Developed monthly content calendars, social media copy, and engaging Instagram posts in collaboration with agency peers.
Press & Media Volunteer at Boston Athletic Association
April 1, 2026 - Present
Managed media operations at the Fairmont Copley Plaza press hub for the 130th Boston Marathon; credentialed international press outlets, secured live broadcast zones, escorted elite athletes to photoshoots, and transcribed athlete interviews under strict real-time deadlines. Resolved urgent hardware failures in the press room during peak Marathon Monday operations — ensuring uninterrupted coverage for international media teams.
Head of Entertainment & Events at Russian Speaking Club, Suffolk University
September 1, 2025 - Present
Orchestrated 10+ cultural and social events for 50+ members; managed scheduling, venue logistics, and cross-departmental coordination. Designed targeted promotional materials (flyers, digital posters, Instagram graphics), driving event awareness and increasing average student attendance.

Education

B.S.B.A. Candidate in Marketing at Suffolk University, Sawyer Business School
January 11, 2030 - May 1, 2028

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services