Elena Riazanova
Marketing student in Boston focused on AI-assisted creative direction and content strategy for fashion and lifestyle brands. A.
About
Marketing student in Boston focused on AI-assisted creative direction and content strategy for fashion and lifestyle brands.
I’m Elena (Helen) Riazanova — B.S.B.A. in Marketing at Suffolk University, Sawyer Business School, graduating May 2027.
What I do: short-form video, carousels and AI visuals. Reels: Claude + CapCut. Visuals: Midjourney, FLUX, Higgsfield. Analytics: HubSpot, GA4. AI does the boring part. Taste is still mine.
Now: IMC team at Suffolk in the Hub (student marketing agency) and @cutlinx — AI marketing news and AI visuals for fashion.
- 1 year's experience
- Joined May 2026
Skills· 11
Languages
- RussianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Education
- Professional Services
Work experience
Managed media operations at the Fairmont Copley Plaza press hub for the 130th Boston Marathon; credentialed international press outlets, secured live broadcast zones, escorted elite athletes to photoshoots, and transcribed athlete interviews under strict real-time deadlines. Resolved urgent hardware failures in the press room during peak Marathon Monday operations — ensuring uninterrupted coverage for international media teams.
Orchestrated 10+ cultural and social events for 50+ members; managed scheduling, venue logistics, and cross-departmental coordination. Designed targeted promotional materials (flyers, digital posters, Instagram graphics), driving event awareness and increasing average student attendance.
Selected to transition to the core IMC team, focusing on full-funnel content campaigns across multiple channels. Authored SEO-optimized long-form blog content via HubSpot, achieving an average reader retention of over 5 minutes (322 seconds), 3× the industry benchmark. Developed monthly content calendars, social media copy, and engaging Instagram posts in collaboration with agency peers.
Education
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