ER

Elena Riazanova

Available to hire

Marketing student in Boston focused on AI-assisted creative direction and content strategy for fashion and lifestyle brands. A.

About

Marketing student in Boston focused on AI-assisted creative direction and content strategy for fashion and lifestyle brands.

I’m Elena (Helen) Riazanova — B.S.B.A. in Marketing at Suffolk University, Sawyer Business School, graduating May 2027.

What I do: short-form video, carousels and AI visuals. Reels: Claude + CapCut. Visuals: Midjourney, FLUX, Higgsfield. Analytics: HubSpot, GA4. AI does the boring part. Taste is still mine.

Now: IMC team at Suffolk in the Hub (student marketing agency) and @cutlinx — AI marketing news and AI visuals for fashion.

  • 1 year's experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services

Work experience

Press & Media Volunteer · Boston Athletic AssociationApr 2026 – Present · 8 mos

Managed media operations at the Fairmont Copley Plaza press hub for the 130th Boston Marathon; credentialed international press outlets, secured live broadcast zones, escorted elite athletes to photoshoots, and transcribed athlete interviews under strict real-time deadlines. Resolved urgent hardware failures in the press room during peak Marathon Monday operations — ensuring uninterrupted coverage for international media teams.

Head of Entertainment & Events · Russian Speaking Club, Suffolk UniversitySep 2025 – Present · 1 yr 3 mos

Orchestrated 10+ cultural and social events for 50+ members; managed scheduling, venue logistics, and cross-departmental coordination. Designed targeted promotional materials (flyers, digital posters, Instagram graphics), driving event awareness and increasing average student attendance.

Social Media Content Creator & IMC Team Member · Suffolk in the Hub, Student Marketing AgencySep 2025 – Present · 1 yr 3 mos

Selected to transition to the core IMC team, focusing on full-funnel content campaigns across multiple channels. Authored SEO-optimized long-form blog content via HubSpot, achieving an average reader retention of over 5 minutes (322 seconds), 3× the industry benchmark. Developed monthly content calendars, social media copy, and engaging Instagram posts in collaboration with agency peers.

Education

B.S.B.A. Candidate in Marketing · Suffolk University, Sawyer Business School2030 – 2028

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