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I'm a highly analytical and detail-oriented Digital Specialist with a multilingual background and international experience in SEO, paid media, and analytics. I'm eager to develop expertise in digital performance marketing. I'm driven to apply data-driven strategies to grow organic traffic and optimize campaigns, and I aim to leverage strong Excel skills, a passion for digital marketing, and a hunger to learn and grow as a Digital Coordinator.…I'm a highly analytical and detail-oriented Digital Specialist with a multilingual background and international experience in SEO, paid media, and analytics. I'm eager to develop expertise in digital performance marketing. I'm driven to apply data-driven strategies to grow organic traffic and optimize campaigns, and I aim to leverage strong Excel skills, a passion for digital marketing, and a hunger to learn and grow as a Digital Coordinator.

Melek Sghir

Digital Marketer, Marketing Strategist, SEO Expert, +2

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I'm a highly analytical and detail-oriented Digital Specialist with a multilingual background and international experience in SEO, paid media, and analytics. I'm eager to develop expertise in digital performance marketing. I'm driven to apply data-driven strategies to grow organic traffic and optimize campaigns, and I aim to leverage strong Excel skills, a passion for digital marketing, and a hunger to learn and grow as a Digital Coordinator.…I'm a highly analytical and detail-oriented Digital Specialist with a multilingual background and international experience in SEO, paid media, and analytics. I'm eager to develop expertise in digital performance marketing. I'm driven to apply data-driven strategies to grow organic traffic and optimize campaigns, and I aim to leverage strong Excel skills, a passion for digital marketing, and a hunger to learn and grow as a Digital Coordinator.

Available to hire

I’m a highly analytical and detail-oriented Digital Specialist with a multilingual background and international experience in SEO, paid media, and analytics. I’m eager to develop expertise in digital performance marketing.

I’m driven to apply data-driven strategies to grow organic traffic and optimize campaigns, and I aim to leverage strong Excel skills, a passion for digital marketing, and a hunger to learn and grow as a Digital Coordinator.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Advanced

Arabic

Intermediate

Work Experience

Commercial Performance Supervisor at LIDL France

March 1, 2023 - January 1, 2026

Achieved +10% customer satisfaction and -25% complaints through data-driven feedback analysis and team coaching.

Digital Project Assistant (Internship) at Aquaeva Services — Water Treatment SME

June 1, 2023 - August 1, 2023

Contributed to a +10% CTR improvement through A/B tested email campaigns on a database of 1,500+ contacts. Performed competitive benchmarking and developed product brochures. Assisted in satisfaction survey campaigns, achieving a 96% satisfaction rate from 1,581 emails.

SEO & Digital Marketing Specialist at Bloom Consulting — International Nation Branding Agency

January 1, 2025 - July 1, 2025

Achieved +20% organic traffic growth through multilingual SEO strategies (EN/FR/AR) across 3 priority markets. Optimized 30+ web pages & institutional reports with keyword research, on-page SEO, meta tags, H-tag structuring, and semantic clustering. Developed GA4 & BrandTracker dashboards to monitor KPIs; produced SEO-driven content in 3 languages for campaigns targeting Saudi Arabia, Rwanda, and Portugal.

SEO & Content Marketing Consultant (Freelance) at Bizzbook.ca — B2B/B2C Digital Platform

October 1, 2025 - February 1, 2026

Developed and implemented full SEO content strategy including keyword mapping, semantic content clusters, and topical authority for a Canadian platform. Conducted technical SEO audits using Google Search Console, resolved crawl/indexing issues and Core Web Vitals, with monthly performance reporting. Structured CRM segmentation and persona-based email workflows to improve organic discoverability and engagement metrics.