Hi, I’m Yuliia Kopanishyna-Otepko, a Strategic Content Producer & Communications Specialist with 15+ years of experience across TV journalism, PR, and digital marketing. I excel at translating complex business goals into clear, compelling visual narratives and cohesive multi-channel strategies. I’ve launched brands, managed high-stakes corporate communications, and consistently deliver professional, noise-free results. I’m a Google-certified AI literacy specialist who uses practical AI tools to streamline content production and save time for businesses. I currently base my work in West Sussex, UK, and hold full, unrestricted right to work (Homes for Ukraine Scheme).

Yuliia Kopanishyna-Otepko

Hi, I’m Yuliia Kopanishyna-Otepko, a Strategic Content Producer & Communications Specialist with 15+ years of experience across TV journalism, PR, and digital marketing. I excel at translating complex business goals into clear, compelling visual narratives and cohesive multi-channel strategies. I’ve launched brands, managed high-stakes corporate communications, and consistently deliver professional, noise-free results. I’m a Google-certified AI literacy specialist who uses practical AI tools to streamline content production and save time for businesses. I currently base my work in West Sussex, UK, and hold full, unrestricted right to work (Homes for Ukraine Scheme).

Available to hire

Hi, I’m Yuliia Kopanishyna-Otepko, a Strategic Content Producer & Communications Specialist with 15+ years of experience across TV journalism, PR, and digital marketing. I excel at translating complex business goals into clear, compelling visual narratives and cohesive multi-channel strategies. I’ve launched brands, managed high-stakes corporate communications, and consistently deliver professional, noise-free results. I’m a Google-certified AI literacy specialist who uses practical AI tools to streamline content production and save time for businesses.

I currently base my work in West Sussex, UK, and hold full, unrestricted right to work (Homes for Ukraine Scheme).

See more

Experience Level

Language

Ukrainian
Fluent
Russian
Fluent
English
Advanced

Work Experience

Content Strategist & Digital Specialist (Self-Employed) at Self-Employed (Portfolio)
January 1, 2025 - Present
Developed and executed data-driven content strategies for UK-based SMEs, focusing on brand trust and professional presence. Mastered AI-integrated workflows (Gemini, ChatGPT, Claude) to optimise copywriting and creative ideation, delivering high-quality assets with increased efficiency. Produced high-end video and photography, tailored for Instagram and Facebook to drive local engagement.
Co-Founder & Brand Manager at Healthy Sweets WoM
January 1, 2021 - January 1, 2022
Co-founded a patented, sugar-free, and gluten-free confectionery startup. Led all marketing, branding, and operational launch activities. Developed the brand identity and product line from scratch, securing a patent for a unique recipe. Managed all PR and communications, utilising social media to drive organic brand awareness. Oversaw the entire supply chain, from sourcing raw materials to organising manufacturing processes. Managed financial budgets, pricing strategies, and accounts to ensure profitability. Key Achievement: Successfully launched a patent-protected food product, establishing a loyal customer base through organic social media growth.
Senior Content Manager Online Courses at Cultivariy.com | Latifundist Media, Kyiv, Ukraine
January 1, 2020 - January 1, 2021
Led content operations for a major media group’s educational division. Managed a remote team of scriptwriters and freelancers, ensuring high-quality output and adherence to deadlines. Responsible for end-to-end production of video lectures, from script editing to quality control of final cuts. Collaborated with lecturers and production teams to design course curricula and promotional teasers. Organised offline graduation events and networking meetups to foster community engagement.
Sustainable Fashion Project Lead (Career Break & Innovation) at REELOO
January 1, 2017 - January 1, 2020
Founded REELOO, a sustainable fashion project. Invented and patented an eco-fabric made from recycled yarn. Designed and produced a line of hand-knitted bags, managing the product lifecycle from concept to sale.
PR Manager at Hope Media Group
January 1, 2015 - January 1, 2016
Created and implemented comprehensive PR strategies to enhance the company’s public image. Managed internal and external communications, acting as the primary point of contact for reputation management.
Corporate Communications Manager at Corum Group
January 1, 2010 - January 1, 2015
Promoted from Assistant to the CEO to Communications Manager. Directed internal and external communications strategies for a major industrial division. Managed the creation of corporate video and photo content, ensuring alignment with global brand standards. Wrote speeches and prepared senior management for public appearances. Organized large-scale corporate events to strengthen team cohesion and external partnerships.

Education

AI for Business at Google
January 1, 2025 - May 14, 2026
iPhone Video Academy at Simone Ferretti
January 1, 2025 - May 14, 2026
Level 2 Certificate in Digital Marketing at New College, Swindon (TQUK)
January 1, 2024 - January 1, 2025
Master’s Degree in Journalism (TV Journalism) at Taras Shevchenko National University
January 11, 2030 - January 1, 2008
Bachelor (Honours) Degree in Ukrainian Language & Foreign Literature at Donetsk Institute of Social Education
January 11, 2030 - January 1, 2005

Qualifications

AI for Business
January 1, 2025 - May 14, 2026
iPhone Video Academy
January 1, 2025 - May 14, 2026
Level 2 Certificate in Digital Marketing
January 1, 2024 - January 1, 2025
Master’s Degree in Journalism (TV Journalism)
January 11, 2030 - January 1, 2008
Bachelor (Honours) Degree in Ukrainian Language & Foreign Literature
January 11, 2030 - January 1, 2005

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other