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I’m Toni Okelana, a beauty and lifestyle social media leader with 7+ years of experience turning brand strategy into measurable growth. I’ve driven 65M+ video views, $650K in event-driven sales, and 111% YoY increases by crafting global content strategies, nurturing influencer relations, and leading cross-functional teams. I’m passionate about translating consumer insights into engaging, data-driven campaigns that elevate brand voice and performance. I thrive in collaborative environments, partnering with creators, agencies, and internal teams to deliver storytelling that resonates with target audiences. I love turning complex briefs into clear, actionable plans—from content calendars and shot lists to performance reporting—while maintaining a focus on community-building and brand consistency across platforms.…I’m Toni Okelana, a beauty and lifestyle social media leader with 7+ years of experience turning brand strategy into measurable growth. I’ve driven 65M+ video views, $650K in event-driven sales, and 111% YoY increases by crafting global content strategies, nurturing influencer relations, and leading cross-functional teams. I’m passionate about translating consumer insights into engaging, data-driven campaigns that elevate brand voice and performance. I thrive in collaborative environments, partnering with creators, agencies, and internal teams to deliver storytelling that resonates with target audiences. I love turning complex briefs into clear, actionable plans—from content calendars and shot lists to performance reporting—while maintaining a focus on community-building and brand consistency across platforms.

Olutoni ‘Toni’ Okelana

Content Creator, Content Producer, Brand Strategist, +2

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I’m Toni Okelana, a beauty and lifestyle social media leader with 7+ years of experience turning brand strategy into measurable growth. I’ve driven 65M+ video views, $650K in event-driven sales, and 111% YoY increases by crafting global content strategies, nurturing influencer relations, and leading cross-functional teams. I’m passionate about translating consumer insights into engaging, data-driven campaigns that elevate brand voice and performance. I thrive in collaborative environments, partnering with creators, agencies, and internal teams to deliver storytelling that resonates with target audiences. I love turning complex briefs into clear, actionable plans—from content calendars and shot lists to performance reporting—while maintaining a focus on community-building and brand consistency across platforms.…I’m Toni Okelana, a beauty and lifestyle social media leader with 7+ years of experience turning brand strategy into measurable growth. I’ve driven 65M+ video views, $650K in event-driven sales, and 111% YoY increases by crafting global content strategies, nurturing influencer relations, and leading cross-functional teams. I’m passionate about translating consumer insights into engaging, data-driven campaigns that elevate brand voice and performance. I thrive in collaborative environments, partnering with creators, agencies, and internal teams to deliver storytelling that resonates with target audiences. I love turning complex briefs into clear, actionable plans—from content calendars and shot lists to performance reporting—while maintaining a focus on community-building and brand consistency across platforms.

Available to hire

I’m Toni Okelana, a beauty and lifestyle social media leader with 7+ years of experience turning brand strategy into measurable growth. I’ve driven 65M+ video views, $650K in event-driven sales, and 111% YoY increases by crafting global content strategies, nurturing influencer relations, and leading cross-functional teams. I’m passionate about translating consumer insights into engaging, data-driven campaigns that elevate brand voice and performance.

I thrive in collaborative environments, partnering with creators, agencies, and internal teams to deliver storytelling that resonates with target audiences. I love turning complex briefs into clear, actionable plans—from content calendars and shot lists to performance reporting—while maintaining a focus on community-building and brand consistency across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Global Social Content Manager at Laura Mercier

January 1, 2026 - Present

Developed social media strategy supporting key initiatives and brand goals, elevated brand voice through consumer insights, managed the content calendar, and oversaw creator relationships including sourcing, briefs, and content reviews. Led monthly performance reporting with Dash Social, identified opportunities and competitor insights, and supported the creative team with content design using Canva and CapCut. Directed cross-functional, cross-agency collaboration and oversaw community management to align with brand voice, achieving a 111% increase in Impressions YoY and a 137.5% rise in comments since joining.

Social Media Manager at TALA Activewear

February 1, 2025 - October 1, 2025

Led and executed a data-driven social media strategy aligned with brand vision and business objectives. Built and owned a KPI-driven social media calendar, collaborated cross-functionally with influencer, design, customer service, content creation, and creative teams, and coached in-house content creation. Managed production of photoshoots, wrote copy, and oversaw community management across platforms.

Global Social Media and Content Manager at TULA Skincare (a Procter & Gamble company)

December 1, 2022 - February 1, 2024

Led social media campaigns for brand priorities, promotions, events, and launches to drive awareness and conversions. Conceptualized and produced dynamic video content for organic and paid channels; owned social media reporting with insights on content performance, consumer behavior, and competitor benchmarking. Managed analytics using Dash Social and collaborated with cross-functional partners to evolve strategy.

Social Media Influencer and Community Manager at Artisan Council

November 1, 2021 - December 1, 2022

Created and standardized the agency’s influencer and content creator process used across clients (e.g., NYX, Essie, Redken, Kiehl’s, CeraVe). Negotiated contracts, led creator sourcing, and managed creator communications. Oversaw community management across social platforms and directed the creative and digital design team to align with client requests, utilizing Trello, Sprinklr, and Sprout Social.