Hi, I’m Lim Yue Wei, a marketing professional with hands-on experience in integrated campaigns, event marketing, and digital lead generation. I’m currently a Regional Marketing Specialist at Glodon Software Sdn. Bhd, where I orchestrate end-to-end events and drive multi-channel campaigns. I enjoy turning ideas into actionable plans, coordinating cross-functional teams, and measuring impact through clear dashboards. I recently completed a Diploma in E-Marketing and a Bachelor’s in Marketing from TAR UM T, achieving CGPA of 3.96. I was a finalist in CIM The Pitch Global Student Marketing Competition, delivering a strategic marketing plan for Dogs Trust. I’m eager to grow, take on new challenges, and contribute to impactful business outcomes.

Lim Yue Wei

Hi, I’m Lim Yue Wei, a marketing professional with hands-on experience in integrated campaigns, event marketing, and digital lead generation. I’m currently a Regional Marketing Specialist at Glodon Software Sdn. Bhd, where I orchestrate end-to-end events and drive multi-channel campaigns. I enjoy turning ideas into actionable plans, coordinating cross-functional teams, and measuring impact through clear dashboards. I recently completed a Diploma in E-Marketing and a Bachelor’s in Marketing from TAR UM T, achieving CGPA of 3.96. I was a finalist in CIM The Pitch Global Student Marketing Competition, delivering a strategic marketing plan for Dogs Trust. I’m eager to grow, take on new challenges, and contribute to impactful business outcomes.

Available to hire

Hi, I’m Lim Yue Wei, a marketing professional with hands-on experience in integrated campaigns, event marketing, and digital lead generation. I’m currently a Regional Marketing Specialist at Glodon Software Sdn. Bhd, where I orchestrate end-to-end events and drive multi-channel campaigns. I enjoy turning ideas into actionable plans, coordinating cross-functional teams, and measuring impact through clear dashboards.

I recently completed a Diploma in E-Marketing and a Bachelor’s in Marketing from TAR UM T, achieving CGPA of 3.96. I was a finalist in CIM The Pitch Global Student Marketing Competition, delivering a strategic marketing plan for Dogs Trust. I’m eager to grow, take on new challenges, and contribute to impactful business outcomes.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Malay
Intermediate
Korean
Beginner

Work Experience

Regional Marketing Specialist at Glodon Software Sdn. Bhd
September 1, 2025 - Present
End-to-end event management: from brainstorming and planning to execution and post-event analysis. Led and supported 10+ events including QS Day Forum, MOU Signing Ceremony, engagement activities, and virtual workshops. Coordinated with internal teams and external vendors, defined event objectives, and tracked performance via dashboards and post-event reviews. Also contributed to digital marketing, social media and lead management; developed social content calendars, reels, and targeted email campaigns. Identified and qualified leads from campaigns and events, coordinating follow-ups with the sales team.
Marketing Intern at Danone Specialized Nutrition (Malaysia) Sdn. Bhd
October 1, 2024 - January 1, 2025
Coordinated marketing campaigns and digital content updates, ensuring brand alignment and cross-functional collaboration. Reviewed KOL content and social media updates to maintain brand consistency and drive engagement. Conducted test screenings and analyzed consumer feedback for product and marketing insights.
Managing E-Shop at Nailcessity
March 1, 2023 - May 1, 2023
Developed and launched a press-on nails E-shop, including brand creation, logo design, and pricing strategies. Managed inventory sourcing, packaging, and order fulfillment to ensure smooth operations. Managed social media accounts, updated content, and created promotional activities.
Fundraiser Volunteer at Little Steps
February 1, 2022 - March 1, 2022
Supported Malaysian NGOs like Yayasan Chow Kit and Rumah Kebajikan Anbu Illam with donations. Increased donor engagement through effective use of social media, informing and engaging the community. Spearheaded fundraising activities that raised RM 1,896 from 100 donors, contributing to NGO missions.

Education

Bachelor of Business (Honours) in Marketing at Tunku Abdul Rahman University of Management & Technology (TAR UM T)
June 1, 2023 - June 1, 2025
Diploma in E-Marketing at Tunku Abdul Rahman University of Management & Technology (TAR UM T)
June 1, 2021 - June 1, 2023

Qualifications

Finalist, CIM The Pitch Global Student Marketing Competition
January 11, 2030 - May 15, 2026
CGPA 3.96/4.00 (First Class Honours)
January 11, 2030 - May 15, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services