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I am a brand content professional with experience in brand content planning, client communication, and cross-functional collaboration across creative, strategy, and client teams. I have developed high-volume content and campaign messaging for Publicis Groupe's McDonald's China work, orchestrated resources across creative, planning, and media teams, and focused on achieving client objectives to drive brand growth. I am currently pursuing a Master of Public Relations and Advertising at UNSW Sydney and am passionate about building long-term partnerships through strategic, data-driven creative.…I am a brand content professional with experience in brand content planning, client communication, and cross-functional collaboration across creative, strategy, and client teams. I have developed high-volume content and campaign messaging for Publicis Groupe's McDonald's China work, orchestrated resources across creative, planning, and media teams, and focused on achieving client objectives to drive brand growth. I am currently pursuing a Master of Public Relations and Advertising at UNSW Sydney and am passionate about building long-term partnerships through strategic, data-driven creative.

Ning Shen

Copywriter, Brand Designer, Content Creator, +2

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I am a brand content professional with experience in brand content planning, client communication, and cross-functional collaboration across creative, strategy, and client teams. I have developed high-volume content and campaign messaging for Publicis Groupe's McDonald's China work, orchestrated resources across creative, planning, and media teams, and focused on achieving client objectives to drive brand growth. I am currently pursuing a Master of Public Relations and Advertising at UNSW Sydney and am passionate about building long-term partnerships through strategic, data-driven creative.…I am a brand content professional with experience in brand content planning, client communication, and cross-functional collaboration across creative, strategy, and client teams. I have developed high-volume content and campaign messaging for Publicis Groupe's McDonald's China work, orchestrated resources across creative, planning, and media teams, and focused on achieving client objectives to drive brand growth. I am currently pursuing a Master of Public Relations and Advertising at UNSW Sydney and am passionate about building long-term partnerships through strategic, data-driven creative.

Available to hire

I am a brand content professional with experience in brand content planning, client communication, and cross-functional collaboration across creative, strategy, and client teams.

I have developed high-volume content and campaign messaging for Publicis Groupe’s McDonald’s China work, orchestrated resources across creative, planning, and media teams, and focused on achieving client objectives to drive brand growth. I am currently pursuing a Master of Public Relations and Advertising at UNSW Sydney and am passionate about building long-term partnerships through strategic, data-driven creative.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Language

English

Advanced

Chinese

Fluent

Work Experience

Account Executive at Publicis Groupe

November 1, 2015 - February 1, 2016

Developed and independently produced high-volume content, including campaign copy, brand storytelling, and audience-focused messaging; orchestrated resources across creative, planning, and media teams to ensure efficient project execution and high-quality delivery; assisted in campaign execution across online and offline activations; focused on client objectives to drive brand growth and cultivate long-term partnerships.

High English Online Tutor at Tianjin Qianyou Technology Co., Ltd.

March 1, 2015 - December 1, 2025

Designed personalized teaching content and explanation methods based on students' learning characteristics, helping them improve academic rankings from Top 40 to Top 20 in the class; flexibly adapted teaching approaches for different students, enhancing the structuring of teaching content and information delivery skills.

Client Operations Specialist at Hangzhou Huijian Sports Development Co., Ltd.

July 1, 2024 - August 1, 2024

Maintained client relationships, responded to inquiries and demands in a timely manner, addressed customer complaints professionally, and facilitated smooth project progression; managed client databases and course scheduling, conducted systematic data analysis and review, and proposed targeted optimizations to enhance service process efficiency.