I am a Digital & E-Commerce Marketing Specialist with over 9 years of experience in SEO, content marketing, website management, and online advertising campaigns. I specialize in optimizing e-commerce platforms, increasing conversion rates, and developing sales-driven digital strategies. I have a strong background in Google Ads, Facebook Ads, traffic analysis (Google Analytics), UX optimization, and product page performance.…

TANIA-MIHAELA VIRDARU

I am a Digital & E-Commerce Marketing Specialist with over 9 years of experience in SEO, content marketing, website management, and online advertising campaigns. I specialize in optimizing e-commerce platforms, increasing conversion rates, and developing sales-driven digital strategies. I have a strong background in Google Ads, Facebook Ads, traffic analysis (Google Analytics), UX optimization, and product page performance.…

Available to hire

I am a Digital & E-Commerce Marketing Specialist with over 9 years of experience in SEO, content marketing, website management, and online advertising campaigns.

I specialize in optimizing e-commerce platforms, increasing conversion rates, and developing sales-driven digital strategies. I have a strong background in Google Ads, Facebook Ads, traffic analysis (Google Analytics), UX optimization, and product page performance.

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Skills

Experience Level

Copywriting
Expert
SEO Copywriting
Expert
Facebook Ads
Expert
Google Ads
Intermediate
WordPress
Intermediate
Google API
Intermediate
Branding
Intermediate
GA4
Intermediate
Ahrefs
Intermediate
SEMrush
Intermediate
WooCommerce
Beginner
Prestashop
Beginner
HTML5
Beginner
Mailchimp
Beginner
Moz
Beginner
Shopify
Beginner
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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced
French
Intermediate
Italian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

E-commerce Specialist | Digital Marketing & SEO at Arhi Design SRL/Plusauto Group
August 1, 2020 - Present
Created and edited engaging content for websites, social media channels, and marketing campaigns. Partnered with designers to ensure brand consistency and impactful messaging. Implemented SEO strategies that increased search rankings and boosted online presence. Managed and optimized multiple company websites and social media accounts. Conducted competitor and market research to identify growth opportunities. Planned and executed online advertising campaigns (Google Ads, Facebook Ads). Monitored and analyzed campaign performance using analytics tools (Google Analytics, Facebook Insights). Increased website traffic and engagement by implementing targeted digital strategies. Coordinated marketing events and promotions to strengthen brand visibility. Collaborated with sales teams to align marketing campaigns with business goals. Administered e-commerce platforms, ensured proper updates and testing for bug detection. Ensured the website functions correctly and smoothly. Designed and sent n
SEO & Content Marketing at Pro Links Media
May 1, 2016 - July 1, 2020
Wrote and maintained SEO-friendly content for various websites. Managed online content with best SEO practices to increase organic traffic. Developed and executed tailored SEO strategies for clients. Conducted keyword research and implemented on-page SEO best practices. Optimized website structure, metadata, and internal linking to improve search rankings. Created product descriptions and landing page content tailored to target audiences.

Education

Bachelor in French & Italian Language and Literature at University of Craiova, Romania
January 1, 2007 - January 1, 2010
Bachelor in French & Italian Language and Literature at University of Craiova, Romania
January 1, 2007 - January 1, 2010

Qualifications

DELF B1/B2
January 11, 2030 - May 15, 2026
Qualified Teacher Status
January 11, 2030 - May 15, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Education, Media & Entertainment