I specialise in branding, editorial, digital design and art direction, with a strong experience within the lifestyle and fashion industries. Supporting brands, studios and agencies. I believe design is an adventure, beginning with fragile ideas that are explored, simplified, rationalised and transformed. This journey of translating these ideas into their own fully-formed visual language is what makes me passionate about design.

Flor Dai

I specialise in branding, editorial, digital design and art direction, with a strong experience within the lifestyle and fashion industries. Supporting brands, studios and agencies. I believe design is an adventure, beginning with fragile ideas that are explored, simplified, rationalised and transformed. This journey of translating these ideas into their own fully-formed visual language is what makes me passionate about design.

Available to hire

I specialise in branding, editorial, digital design and art direction, with a strong experience within the lifestyle and fashion industries. Supporting brands, studios and agencies.

I believe design is an adventure, beginning with fragile ideas that are explored, simplified, rationalised and transformed. This journey of translating these ideas into their own fully-formed visual language is what makes me passionate about design.

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Experience Level

Expert

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Designer & Art Direction at Financial Times Weekend Magazine
March 1, 2015 - December 1, 2019
Led editorial design and visual direction, shaping the publication's language and layout across sections.
Editorial Designer at Financial Times Weekend Magazine
May 1, 2014 - April 1, 2015
Designed editorial pages and contributed to the publication's visual identity and consistency.
Designer at Andrew McConochie
June 1, 2009 - September 1, 2013
Branding and editorial design for client projects; contributed to visual identity development.
Freelance Designer at James Purdey & Sons
June 1, 2022 - September 1, 2025
Design and art direction for branding, catalogs, web and social media; maintained consistent brand language.
Freelance Designer & Motion at Lymited London - Barcelona
December 1, 2020 - September 1, 2021
Freelance design and motion work across branding, editorial and digital; collaboration with fashion and lifestyle brands.
Editorial Designer at La Nación Group
March 1, 2008 - March 1, 2009
Editorial design for La Nación Group publications; involved in layout and visual storytelling.
Junior Designer at Leo Burnett
February 1, 2006 - February 1, 2008
Support for branding and advertising materials; contributed to campaign design.
Freelance Designer & Art Direction at Flor Dai Work
December 1, 2019 - Present
Freelance design and art direction across branding, editorial, digital and motion projects for various brands.

Education

Graphic Design Degree at Universidad Abierta Interamericana
January 1, 2004 - December 31, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services