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I'm Reetu Rana, an Associate Product Manager with hands-on experience building B2B SaaS products in influencer marketing, fintech, and digital marketing. I own end-to-end product workflows—from discovery and wireframing to execution and analysis—with a strong foundation in user research, funnel analysis, and stakeholder management. I excel at transforming offline processes into scalable product workflows and leveraging AI to automate quality control at scale. In my current role at Adfluence Hub (Noida), I lead end-to-end influencer campaign management, streamline workflows across approvals, feedback loops, audits, cost negotiations, and creator replacements. I built data-driven validation and AI-powered QC tools to speed decision-making, reduce cycle times from months to weeks, and ensure compliance. I collaborate with cross-functional teams to define requirements, optimize processes, and drive growth.…I'm Reetu Rana, an Associate Product Manager with hands-on experience building B2B SaaS products in influencer marketing, fintech, and digital marketing. I own end-to-end product workflows—from discovery and wireframing to execution and analysis—with a strong foundation in user research, funnel analysis, and stakeholder management. I excel at transforming offline processes into scalable product workflows and leveraging AI to automate quality control at scale. In my current role at Adfluence Hub (Noida), I lead end-to-end influencer campaign management, streamline workflows across approvals, feedback loops, audits, cost negotiations, and creator replacements. I built data-driven validation and AI-powered QC tools to speed decision-making, reduce cycle times from months to weeks, and ensure compliance. I collaborate with cross-functional teams to define requirements, optimize processes, and drive growth.

Reetu Rana

Growth Marketer, Marketing Strategist, Content Creator, +1

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I'm Reetu Rana, an Associate Product Manager with hands-on experience building B2B SaaS products in influencer marketing, fintech, and digital marketing. I own end-to-end product workflows—from discovery and wireframing to execution and analysis—with a strong foundation in user research, funnel analysis, and stakeholder management. I excel at transforming offline processes into scalable product workflows and leveraging AI to automate quality control at scale. In my current role at Adfluence Hub (Noida), I lead end-to-end influencer campaign management, streamline workflows across approvals, feedback loops, audits, cost negotiations, and creator replacements. I built data-driven validation and AI-powered QC tools to speed decision-making, reduce cycle times from months to weeks, and ensure compliance. I collaborate with cross-functional teams to define requirements, optimize processes, and drive growth.…I'm Reetu Rana, an Associate Product Manager with hands-on experience building B2B SaaS products in influencer marketing, fintech, and digital marketing. I own end-to-end product workflows—from discovery and wireframing to execution and analysis—with a strong foundation in user research, funnel analysis, and stakeholder management. I excel at transforming offline processes into scalable product workflows and leveraging AI to automate quality control at scale. In my current role at Adfluence Hub (Noida), I lead end-to-end influencer campaign management, streamline workflows across approvals, feedback loops, audits, cost negotiations, and creator replacements. I built data-driven validation and AI-powered QC tools to speed decision-making, reduce cycle times from months to weeks, and ensure compliance. I collaborate with cross-functional teams to define requirements, optimize processes, and drive growth.

Available to hire

I’m Reetu Rana, an Associate Product Manager with hands-on experience building B2B SaaS products in influencer marketing, fintech, and digital marketing. I own end-to-end product workflows—from discovery and wireframing to execution and analysis—with a strong foundation in user research, funnel analysis, and stakeholder management. I excel at transforming offline processes into scalable product workflows and leveraging AI to automate quality control at scale.

In my current role at Adfluence Hub (Noida), I lead end-to-end influencer campaign management, streamline workflows across approvals, feedback loops, audits, cost negotiations, and creator replacements. I built data-driven validation and AI-powered QC tools to speed decision-making, reduce cycle times from months to weeks, and ensure compliance. I collaborate with cross-functional teams to define requirements, optimize processes, and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Hindi

Advanced

Work Experience

Associate Product Manager at Adfluence Hub

November 1, 2024 - Present

Led the end-to-end influencer campaign management platform, coordinating with design, engineering, and business stakeholders to streamline approvals, feedback loops, audits, cost negotiations, and creator replacements. Transformed offline approval processes into product-driven workflows, reducing campaign timelines from months to weeks and boosting operational efficiency. Built Plan Validator, a creator performance intelligence tool, and an AI-powered video quality control solution to improve quality and compliance while enabling faster decision-making.

Marketing Trainee — Digital Marketing Lead at WeaveCU

September 1, 2023 - December 1, 2023

Optimized digital marketing campaigns based on performance data, conducted market research and competitive analysis to identify trends and customer needs, and generated regular reports to guide strategy. Collaborated with cross-functional teams to align initiatives with business goals.

Product Intern at Credgenics

May 1, 2023 - August 1, 2023

Researched prevalent payment modes (Wallet, QRIS) in Indonesia and wired the payment gateway for the company’s expansion. Reworked the existing dashboard by adding new KPIs and visualizing them through clear, actionable charts. Conducted big-data analytics on loan recovery and debt collection to identify gaps and improve recovery efficiency. Analyzed consumer behavior on the company’s apps—call campaigns, CTAs, payment user-journey flows, and drop-off rates—to surface improvement opportunities.