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I'm a strategic social media marketing specialist with a Bachelor of Commerce (Honours) in Marketing and over five years of experience developing data-driven digital marketing strategies that boost brand visibility and audience engagement. I've collaborated with 30+ global brands and built an online community of 300k+ followers through creative storytelling and targeted social initiatives. I thrive on turning insights into compelling campaigns that resonate with diverse audiences while delivering measurable results.…I'm a strategic social media marketing specialist with a Bachelor of Commerce (Honours) in Marketing and over five years of experience developing data-driven digital marketing strategies that boost brand visibility and audience engagement. I've collaborated with 30+ global brands and built an online community of 300k+ followers through creative storytelling and targeted social initiatives. I thrive on turning insights into compelling campaigns that resonate with diverse audiences while delivering measurable results.

Laura Linares Estrada

Content Creator, Social Media Manager, Brand Strategist, +2

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I'm a strategic social media marketing specialist with a Bachelor of Commerce (Honours) in Marketing and over five years of experience developing data-driven digital marketing strategies that boost brand visibility and audience engagement. I've collaborated with 30+ global brands and built an online community of 300k+ followers through creative storytelling and targeted social initiatives. I thrive on turning insights into compelling campaigns that resonate with diverse audiences while delivering measurable results.…I'm a strategic social media marketing specialist with a Bachelor of Commerce (Honours) in Marketing and over five years of experience developing data-driven digital marketing strategies that boost brand visibility and audience engagement. I've collaborated with 30+ global brands and built an online community of 300k+ followers through creative storytelling and targeted social initiatives. I thrive on turning insights into compelling campaigns that resonate with diverse audiences while delivering measurable results.

Available to hire

I’m a strategic social media marketing specialist with a Bachelor of Commerce (Honours) in Marketing and over five years of experience developing data-driven digital marketing strategies that boost brand visibility and audience engagement.

I’ve collaborated with 30+ global brands and built an online community of 300k+ followers through creative storytelling and targeted social initiatives. I thrive on turning insights into compelling campaigns that resonate with diverse audiences while delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Room Monitor / Floater at Strategy Institute

November 1, 2025 - Present

Support the execution of large-scale conferences and corporate events by managing attendee flow, meeting rooms, and exhibitor areas. Act as primary point of contact in assigned rooms, facilitating Q&A sessions, handling microphones, and ensuring seamless session transitions. Guide attendees to registration, breakout sessions, and exhibitor spaces to optimize event flow and guest experience. Assist with traffic direction, room turnover, and break/lunch area management to maintain schedule adherence. Deliver professional, customer-focused service while responding quickly and accurately to attendee inquiries. Support onsite logistics and troubleshooting to ensure smooth execution of event programming.

Social Media Content Creator at Freelance / Self-employed

January 1, 2020 - Present

Collaborate with brands globally to develop and execute digital content strategies that increase brand visibility, highlight product benefits, and drive audience engagement. Create and produce content from concept to final output, including ideation, scripts, filming, and editing to ensure high-quality, engaging videos. Apply market and consumer insights to tailor messaging, ensuring alignment with each brand’s identity, story, and target audience. Build and nurture an engaged online community of 300k+ followers across platforms through authentic communication, interactive campaigns, and personalized recommendations, fostering loyalty and engagement.

Social Media Specialist (Intern & Contract Position) at Serotina Media Inc.

May 1, 2023 - May 1, 2024

Create monthly content calendars for brands across diverse industries, aligning strategies with objectives and audience insights, maintaining consistent and effective brand messaging across all channels, and driving engagement increases. Planned, scheduled, and published content across multiple social media platforms, leveraging scheduling tools to ensure timely distribution and maximize reach. Managed SEO optimization and social media strategies to boost visibility, engagement, and attainment of marketing objectives. Researched industry trends and tailored messaging to effectively target and resonate with key audiences. Handled inbound and outbound community management by engaging with followers, responding to comments and direct messages, and fostering authentic brand interactions.