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Hello! I’m Maria Alejandra Valderrama, a Visual Designer and Art Director with international experience in brand development, digital design, and creative direction. I specialize in creating emotive connections between brands and their audiences and in leading end-to-end creative projects from concept to execution. As a collaborator, I build scalable brand identities, design systems, and compelling content across digital and print. I enjoy guiding teams, shipping high-impact visuals, and translating business goals into creative solutions that move the needle.…Hello! I’m Maria Alejandra Valderrama, a Visual Designer and Art Director with international experience in brand development, digital design, and creative direction. I specialize in creating emotive connections between brands and their audiences and in leading end-to-end creative projects from concept to execution. As a collaborator, I build scalable brand identities, design systems, and compelling content across digital and print. I enjoy guiding teams, shipping high-impact visuals, and translating business goals into creative solutions that move the needle.

Maria Alejandra Valderrama

Art Director, Brand Strategist, Graphic Designer, +3

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Hello! I’m Maria Alejandra Valderrama, a Visual Designer and Art Director with international experience in brand development, digital design, and creative direction. I specialize in creating emotive connections between brands and their audiences and in leading end-to-end creative projects from concept to execution. As a collaborator, I build scalable brand identities, design systems, and compelling content across digital and print. I enjoy guiding teams, shipping high-impact visuals, and translating business goals into creative solutions that move the needle.…Hello! I’m Maria Alejandra Valderrama, a Visual Designer and Art Director with international experience in brand development, digital design, and creative direction. I specialize in creating emotive connections between brands and their audiences and in leading end-to-end creative projects from concept to execution. As a collaborator, I build scalable brand identities, design systems, and compelling content across digital and print. I enjoy guiding teams, shipping high-impact visuals, and translating business goals into creative solutions that move the needle.

Available to hire

Hello! I’m Maria Alejandra Valderrama, a Visual Designer and Art Director with international experience in brand development, digital design, and creative direction. I specialize in creating emotive connections between brands and their audiences and in leading end-to-end creative projects from concept to execution.

As a collaborator, I build scalable brand identities, design systems, and compelling content across digital and print. I enjoy guiding teams, shipping high-impact visuals, and translating business goals into creative solutions that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Advanced

Work Experience

Freelance Visual Designer & Brand Strategy Consultant at Remote / Freelance

January 1, 2025 - Present

Freelance Visual Designer & Brand Strategy Consultant delivering end-to-end brand identities, visual systems, and marketing assets for international clients. Led digital campaigns, social media visuals, and brand communications, collaborating with photographers, copywriters, and developers to translate concepts into cohesive outputs.

Senior Art Director and Graphic Designer at Patio Agency

January 1, 2024 - Present

Led creative direction and delivered end-to-end brand design and communications for international brands across industries. Built brand identity and visual systems, produced social and marketing assets, and collaborated with typography, photography, and videography teams. Oversaw UX-aligned asset creation for brand migrations and digital platforms.