I’m Hailey Rootberg, a graphic designer building impactful brand identities and visual stories that drive community engagement. Currently pursuing a BFA in Graphic Design at Illinois Wesleyan University (class of 2026), I collaborate with nonprofits and student organizations to create cohesive branding, print collateral, and digital experiences across social media, web, and print channels.

Hailey Rootberg

I’m Hailey Rootberg, a graphic designer building impactful brand identities and visual stories that drive community engagement. Currently pursuing a BFA in Graphic Design at Illinois Wesleyan University (class of 2026), I collaborate with nonprofits and student organizations to create cohesive branding, print collateral, and digital experiences across social media, web, and print channels.

Available to hire

I’m Hailey Rootberg, a graphic designer building impactful brand identities and visual stories that drive community engagement.

Currently pursuing a BFA in Graphic Design at Illinois Wesleyan University (class of 2026), I collaborate with nonprofits and student organizations to create cohesive branding, print collateral, and digital experiences across social media, web, and print channels.

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Language

English
Fluent

Work Experience

Volunteer Graphic Designer at The Super Jake Foundation
January 1, 2025 - January 1, 2026
Produced high-quality brand assets and promotional materials for fundraising events to drive community support. Collaborated with the team to translate mission into visual campaigns across print and digital channels.
Director of Social Media at Kappa Delta sorority at Illinois Wesleyan
January 1, 2026 - May 1, 2026
Plan, execute, and manage social media platforms to promote events, and share updates on Kappa Delta.
Co-Founder, PR Chair & President at Jewish Student Alliance at Illinois Wesleyan University
October 1, 2023 - May 1, 2026
Co-founded the organization and established its brand identity while directing executive operations, multi-channel communications, and recruitment to build a welcoming community for Jewish students.
Campus Manager at South By Sea (IWU)
May 1, 2023 - April 1, 2026
Managed IWU Instagram presence and conducted client outreach to facilitate the design and production of custom apparel.
Freelance Logo & Brand Design at Women of Or Shalom
March 1, 2025 - July 1, 2025
Developed a foundational visual identity and custom logo to establish a cohesive brand presence for the organization.
Graphic Design and Social Media Intern at McLean County Unit District No.5
June 1, 2025 - August 1, 2025
Standardized district-wide visual communications by updating school logos and creating reusable design templates for streamlined social media and flyer production.
Social Media Team at Sneaker Box
September 1, 2025 - December 1, 2025
Collaborated with a cross-functional team to launch the social media presence of a new local business, securing 300+ Facebook and 82 Instagram followers and providing a strategic long-term growth guide.
Brand & Logo Design at Normal Public Library Foundation
September 1, 2025 - February 1, 2026
Refreshed the foundation’s visual identity by independently creating a new logo and branding materials to drive increased organizational awareness.
Graphic Design and Social Media Intern at Wellness4Every1
September 1, 2025 - May 1, 2026
Designed diverse digital and print collateral, and executed a specialized 10th-anniversary logo and visual branding assets to enhance organizational identity.
Director of Alumni Relations & Aesthetic Chair; Panhellenic Delegate; VP of Learning and Development at Kappa Delta Sorority at Illinois Wesleyan University
January 1, 2024 - December 31, 2024
Led alumni relations and aesthetics efforts, served as Panhellenic Delegate, and directed learning and development initiatives.

Education

BFA Graphic Design at Illinois Wesleyan University
January 11, 2030 - May 1, 2026

Qualifications

Dean’s List & President’s List Recipient
January 11, 2030 - May 15, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Software & Internet, Professional Services