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I am a Brand and Visual Designer with 5+ years of experience in developing comprehensive visual identity systems and digital marketing strategies. I translate complex brand strategies into scalable visual languages across web, social, and physical touchpoints while maintaining brand consistency across cross-functional teams to drive growth. I am passionate about leveraging spatial design principles and storytelling to enhance user engagement and brand authority. Since 2024 I have been independently crafting full-cycle brand identities for clients in Tucson, AZ, leading client communication, market research, strategy, creative direction, and asset handoff; I also build reusable layout templates and centralized asset libraries in Figma and Canva to increase efficiency.…I am a Brand and Visual Designer with 5+ years of experience in developing comprehensive visual identity systems and digital marketing strategies. I translate complex brand strategies into scalable visual languages across web, social, and physical touchpoints while maintaining brand consistency across cross-functional teams to drive growth. I am passionate about leveraging spatial design principles and storytelling to enhance user engagement and brand authority. Since 2024 I have been independently crafting full-cycle brand identities for clients in Tucson, AZ, leading client communication, market research, strategy, creative direction, and asset handoff; I also build reusable layout templates and centralized asset libraries in Figma and Canva to increase efficiency.

Wei Hsin Hsiao

Brand Designer, Designer, Graphic Designer, +2

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I am a Brand and Visual Designer with 5+ years of experience in developing comprehensive visual identity systems and digital marketing strategies. I translate complex brand strategies into scalable visual languages across web, social, and physical touchpoints while maintaining brand consistency across cross-functional teams to drive growth. I am passionate about leveraging spatial design principles and storytelling to enhance user engagement and brand authority. Since 2024 I have been independently crafting full-cycle brand identities for clients in Tucson, AZ, leading client communication, market research, strategy, creative direction, and asset handoff; I also build reusable layout templates and centralized asset libraries in Figma and Canva to increase efficiency.…I am a Brand and Visual Designer with 5+ years of experience in developing comprehensive visual identity systems and digital marketing strategies. I translate complex brand strategies into scalable visual languages across web, social, and physical touchpoints while maintaining brand consistency across cross-functional teams to drive growth. I am passionate about leveraging spatial design principles and storytelling to enhance user engagement and brand authority. Since 2024 I have been independently crafting full-cycle brand identities for clients in Tucson, AZ, leading client communication, market research, strategy, creative direction, and asset handoff; I also build reusable layout templates and centralized asset libraries in Figma and Canva to increase efficiency.

Available to hire

I am a Brand and Visual Designer with 5+ years of experience in developing comprehensive visual identity systems and digital marketing strategies. I translate complex brand strategies into scalable visual languages across web, social, and physical touchpoints while maintaining brand consistency across cross-functional teams to drive growth.

I am passionate about leveraging spatial design principles and storytelling to enhance user engagement and brand authority. Since 2024 I have been independently crafting full-cycle brand identities for clients in Tucson, AZ, leading client communication, market research, strategy, creative direction, and asset handoff; I also build reusable layout templates and centralized asset libraries in Figma and Canva to increase efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Independent Brand Designer at Self-Employed, Tucson, AZ

October 1, 2024 - Present

Led client communication, market research, brand strategy, creative direction, design execution, and final asset handoff for independent branding projects. Designed full-cycle brand identity systems, including logos, typography, color systems, brand guidelines, and rollout assets for digital and physical touchpoints. Secured a clear understanding of client needs at the initial stage by creating structured surveys to reduce client revision cycles and improve project workflow efficiency. Developed reusable layout templates and centralized brand asset libraries for clients with Figma and Canva, increasing in design efficiency for brand collateral.

Brand Designer at UNME Design Co.

October 1, 2021 - June 1, 2023

Orchestrated end-to-end visual identity and rebranding projects for 10+ brands across F&B, lifestyle, healthcare, and ecommerce. Delivered scalable brand guidelines and provided ongoing brand consultancy to maintain consistent visual systems for clients. Established comprehensive UI Kits and visual component libraries in Figma for recurring marketing campaigns. Optimized design workflows, reducing asset production time while maintaining visual consistency across all digital platforms. Translated 2D visual systems into 3D environments using SketchUp and AI tools, collaborating with interior designers to ensure brand integrity across retail stores, commercial offices, and department store counters.

Tiny House Designer at FOUND ARCHI

July 1, 2020 - May 1, 2021

Improved construction methods and structural designs to accelerate project timelines and reduce long-term maintenance costs at the source. Created modular furniture drawings and operated CNC machinery to translate design concepts into production. Led full lifecycle of multiple projects, ensuring all departments remained aligned from initial concept to final completion; delivered 2 buildings using new construction methods and a campus exhibition within 7 months.