Shopify Ecommerce Paid Media Strategy & Audience Targeting: Led paid media campaigns for ecommerce on Google Ads and social platforms, optimizing targeting and retargeting strategies to maximize B2B lead conversions. CRM & Relationship Management: Engaged with clients to understand their business needs, delivering tailored campaign updates and performance insights to foster long-term relationships.

SEO Manager - iGaming at Time 2 Play

May 1, 2020 - November 1, 2021

E-commerce SEO & Performance Strategies: Managed performance strategies optimized ecommerce for iGaming; focused on conversions and e-commerce sales. GTM & Analytics: Track user behavior, set up CRM-driven updates, and deliver insights to foster long-term relationships.

GTM/Analytics Specialist - E-commerce SEO at Time 2 Play

November 1, 2021 - December 1, 2022

GTM & Analytics: Track menu and search behavior (top queries, exit rate, zero-result rate, click-through to PDPs) and drive continuous improvements via GTM/analytics-informed hypotheses and quick storefront tests.

SEO Manager at Time 2 Play

May 1, 2020 - November 1, 2021

Gaming and ecommerce SEO & performance strategies. Managed SEO campaigns and performance optimization for gaming and ecommerce platforms; improved organic ROI and reduced bounce rates through on-page optimization, content strategy, and technical SEO initiatives.

Marketing Executive at Orbital Ads

March 1, 2024 - Present

Led paid media campaigns for ecommerce on Google Ads and social platforms; optimized targeting and retargeting to maximize B2B lead conversions. Implemented CRM-based relationship management, and supported ecommerce SEO and performance strategies with data-driven insights using Looker Studio and Google Sheets.