Alvaro Reina

Shopify Ecommerce Paid Media Strategy & Audience Targeting: Led paid media campaigns for ecommerce on Google Ads and social platforms, optimizing targeting and retargeting strategies to maximize B2B lead conversions. CRM & Relationship Management: Engaged with clients to understand their business needs, delivering tailored campaign updates and performance insights to foster long-term relationships.

Led paid media campaigns for ecommerce on Google Ads and social platforms; optimized targeting and retargeting to maximize B2B lead conversions. Implemented CRM-based relationship management, and supported ecommerce SEO and performance strategies with data-driven insights using Looker Studio and Google Sheets.

GTM & Analytics: Track menu and search behavior (top queries, exit rate, zero-result rate, click-through to PDPs) and drive continuous improvements via GTM/analytics-informed hypotheses and quick storefront tests.