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I'm Polina Zograf, a final-year BSc Marketing and Management with Psychology student specializing in consumer decision-making and digital behaviour. I’ve gained experience analyzing user engagement and behavioural patterns across digital platforms through both academic research and applied marketing roles. I’m passionate about turning behavioural insights into practical, user-centric strategies that drive meaningful engagement. I’m excited by AI-driven personalization, platform design and content environments, and how they shape user autonomy, engagement and decision-making. I aim to apply my behavioural insights and research skills within product, UX or consumer insights roles, contributing to cross-functional teams delivering data-informed experiences.…I'm Polina Zograf, a final-year BSc Marketing and Management with Psychology student specializing in consumer decision-making and digital behaviour. I’ve gained experience analyzing user engagement and behavioural patterns across digital platforms through both academic research and applied marketing roles. I’m passionate about turning behavioural insights into practical, user-centric strategies that drive meaningful engagement. I’m excited by AI-driven personalization, platform design and content environments, and how they shape user autonomy, engagement and decision-making. I aim to apply my behavioural insights and research skills within product, UX or consumer insights roles, contributing to cross-functional teams delivering data-informed experiences.

Polina Zograf

UX Designer, Product Designer, Brand Designer, +2

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I'm Polina Zograf, a final-year BSc Marketing and Management with Psychology student specializing in consumer decision-making and digital behaviour. I’ve gained experience analyzing user engagement and behavioural patterns across digital platforms through both academic research and applied marketing roles. I’m passionate about turning behavioural insights into practical, user-centric strategies that drive meaningful engagement. I’m excited by AI-driven personalization, platform design and content environments, and how they shape user autonomy, engagement and decision-making. I aim to apply my behavioural insights and research skills within product, UX or consumer insights roles, contributing to cross-functional teams delivering data-informed experiences.…I'm Polina Zograf, a final-year BSc Marketing and Management with Psychology student specializing in consumer decision-making and digital behaviour. I’ve gained experience analyzing user engagement and behavioural patterns across digital platforms through both academic research and applied marketing roles. I’m passionate about turning behavioural insights into practical, user-centric strategies that drive meaningful engagement. I’m excited by AI-driven personalization, platform design and content environments, and how they shape user autonomy, engagement and decision-making. I aim to apply my behavioural insights and research skills within product, UX or consumer insights roles, contributing to cross-functional teams delivering data-informed experiences.

Available to hire

I’m Polina Zograf, a final-year BSc Marketing and Management with Psychology student specializing in consumer decision-making and digital behaviour. I’ve gained experience analyzing user engagement and behavioural patterns across digital platforms through both academic research and applied marketing roles. I’m passionate about turning behavioural insights into practical, user-centric strategies that drive meaningful engagement.

I’m excited by AI-driven personalization, platform design and content environments, and how they shape user autonomy, engagement and decision-making. I aim to apply my behavioural insights and research skills within product, UX or consumer insights roles, contributing to cross-functional teams delivering data-informed experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing & Content Creation at Zurich Fashion Week

October 1, 2025 - Present

Volunteered in marketing and content creation; analyzed audience engagement and behavioural patterns across social platforms; applied AI to support content planning and idea generation; evaluated campaign performance data and optimized user interaction; coordinated cross-functional teams to deliver integrated digital and live campaign execution; conducted on-site interviews with designers, guests and industry participants to capture qualitative insights into audience perception and fashion consumption behaviour.

Marketing & Brand Intern at MAYA SEYFER TH

August 1, 2025 - October 1, 2025

Developed line sheets and look books for collections; documented trend research and production processes; used AI tools to support trend research and idea development; analyzed how visual presentation and styling influence consumer perception and engagement; collaborated with creative teams to align product messaging with audience expectations.

Marketing Assistant at D&S BE SPOKE

February 1, 2025 - August 1, 2025

Developed content for social media and marketing materials, ensuring consistency with the brand’s visual identity; leveraged AI to generate and refine visual content; analyzed campaign performance and customer engagement data to identify behavioural patterns; designed multi-channel campaigns and managed stakeholder communication to ensure a consistent customer experience across touchpoints; organized a high-end charity ball event with on-site coordination.