Piyush Lodha

Developed and customized high-converting Product Detail Pages (PDP) on Shopify Plus for Laballey, building pages from scratch with advanced, user-focused functionalities. Leveraged Google Analytics and Shopify Analytics to monitor orders, customer behavior, and performance metrics, enabling data-driven decision-making. Integrated and managed marketing and CRM tools including Klaviyo and other third-party applications to improve customer engagement and lifecycle automation. Led website speed optimization initiatives, increasing mobile performance scores from 20–30 to 60–80 and desktop scores from 50 to 90, significantly enhancing user experience and site performance. Supported migration of Laballey’s e-commerce platform from Shopify to Magento, ensuring smooth data transfer, functionality, and user experience.

Worked with leading e-commerce brands including Lokai, Elements Drinks, JustDates, SipSitter, Miaou, and Jomboy Media to enhance website user interfaces, optimize user experience, and implement new features aligned with business goals. Managed promotional campaigns and on-site merchandising updates, ensuring seamless execution of offers, product launches, and seasonal campaigns across multiple e-commerce platforms. Continuously improved website functionality by introducing new features, optimizing performance, and aligning design with modern UX/UI standards to drive engagement and conversions.

Computer Science Engineer with strong knowledge of web development, specializing in Shopify and CMS platforms such as WordPress. In-depth knowledge of building and managing Shopify stores, including dropshipping and branded e-commerce setups. Proficient in customizing and optimizing Shopify themes such as Turbo, Ella, Impulse, and Warehouse to enhance performance and user experience.