Tram Procter is a results-driven event and operations professional with over 15 years of experience leading end-to-end strategy, planning, and execution for large-scale events and consumer expos across the country. Based in St. Louis, MO, Tram has built a career turning ambitious event visions into flawlessly delivered experiences — whether for 100 guests or 10,000+. Throughout roles at organizations like Integrity XD, EVNTIV, and Coldwell Banker Realty, Tram has overseen combined event budgets exceeding $2M, negotiated high-value vendor contracts, and consistently delivered 10–20% improvements in profitability and cost savings. A proven department builder, Tram has developed SOPs, workflows, and budget templates that create scalable, repeatable event operations. Beyond logistics, Tram brings a strategic commercial mindset — aligning event programming with revenue goals, driving client and partner relationships, and using tools like Cvent, Salesforce, and the full Microsoft and Google suites to keep teams organized and informed. Whether staffing a multi-market national tour or managing P&L for a 5,000-person conference, Tram delivers quality and results every time.

Tram Procter

Tram Procter is a results-driven event and operations professional with over 15 years of experience leading end-to-end strategy, planning, and execution for large-scale events and consumer expos across the country. Based in St. Louis, MO, Tram has built a career turning ambitious event visions into flawlessly delivered experiences — whether for 100 guests or 10,000+. Throughout roles at organizations like Integrity XD, EVNTIV, and Coldwell Banker Realty, Tram has overseen combined event budgets exceeding $2M, negotiated high-value vendor contracts, and consistently delivered 10–20% improvements in profitability and cost savings. A proven department builder, Tram has developed SOPs, workflows, and budget templates that create scalable, repeatable event operations. Beyond logistics, Tram brings a strategic commercial mindset — aligning event programming with revenue goals, driving client and partner relationships, and using tools like Cvent, Salesforce, and the full Microsoft and Google suites to keep teams organized and informed. Whether staffing a multi-market national tour or managing P&L for a 5,000-person conference, Tram delivers quality and results every time.

Available to hire

Tram Procter is a results-driven event and operations professional with over 15 years of experience leading end-to-end strategy, planning, and execution for large-scale events and consumer expos across the country. Based in St. Louis, MO, Tram has built a career turning ambitious event visions into flawlessly delivered experiences — whether for 100 guests or 10,000+.
Throughout roles at organizations like Integrity XD, EVNTIV, and Coldwell Banker Realty, Tram has overseen combined event budgets exceeding $2M, negotiated high-value vendor contracts, and consistently delivered 10–20% improvements in profitability and cost savings. A proven department builder, Tram has developed SOPs, workflows, and budget templates that create scalable, repeatable event operations.
Beyond logistics, Tram brings a strategic commercial mindset — aligning event programming with revenue goals, driving client and partner relationships, and using tools like Cvent, Salesforce, and the full Microsoft and Google suites to keep teams organized and informed. Whether staffing a multi-market national tour or managing P&L for a 5,000-person conference, Tram delivers quality and results every time.

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Work Experience

Experience Program Lead at Integrity XD
June 1, 2024 - Present
Built and led a full-scale Events Department, developing SOPs, workflows, and budget templates to support scalable event delivery. Led end-to-end strategy, planning, and execution of large-scale events aligned with commercial objectives and client goals. Managed event budgets and vendor contracts exceeding $2M, achieving 15% cost savings and increasing profit margins by 20%. Drove relationship building with clients and partners to enhance event value propositions and ROI. Oversaw scheduling, staffing, and logistics across multi-market events to ensure consistent quality and service standards.
Senior Project Manager at EVNTIV
December 1, 2022 - May 1, 2024
Supported event sales efforts by providing creative and strategic input during the sales process. Managed 30+ events with a combined budget of $1.5M, increasing profitability by an average of 10%. Created and managed detailed budgets, billing, and expenditure control with accurate P&L reporting. Collaborated with internal teams to align event delivery, timelines, and financial performance. Conducted research to secure performers, speakers, and talent, supporting revenue-focused event strategies.
Event Specialist at Coldwell Banker Realty
September 1, 2020 - October 1, 2022
Directed over $1.2M in annual event budgets across 50+ large-scale events, including conferences with 5,000+ attendees. Led planning, vendor management, contract negotiation, and on-site execution for multi-day conferences and retreats. Managed financial reconciliation, invoicing, and budget forecasting in line with company procedures. Coordinated cross-functional stakeholders to ensure seamless event delivery and attendee experience.
Account Manager at 2020 Exhibits
August 1, 2019 - March 1, 2020
Managed client data, job cost analysis, and budgeting to ensure target margins were achieved. Oversaw logistics, shipping, and show services for trade show exhibits nationwide. Processed invoices and change orders while maintaining strict budget controls.
Trade Relations Coordinator at Anheuser-Busch (Contract)
February 1, 2019 - August 1, 2019
Delivered B2B event marketing and trade show initiatives that increased brand visibility and partner engagement. Partnered with Sales and Marketing teams to align event strategies with revenue objectives. Managed six-figure budgets and improved billing and payment processes.
Marketing & Sales Manager at Kokomo Joe’s
March 1, 2018 - December 1, 2018
Drove event sales and business development through promotions, networking events, and community partnerships. Executed in-store events and experiential marketing initiatives to increase customer acquisition and revenue.
Retail Marketing Manager at Cabela’s Inc.
July 1, 2016 - February 1, 2018
Led retail marketing events aligned with outdoor and active lifestyle audiences. Managed sponsorship and promotional budgets with accurate forecasting and reconciliation. Built relationships with outdoor and non-profit organizations to strengthen brand presence.
Event Coordinator Lead at Origin Education
November 1, 2015 - April 1, 2016
Coordinated marketing events, trade shows, and travel logistics while managing direct reports. Supported national event execution and operational planning.
National Director of Show Production at Amazing Exhibits
April 1, 2010 - November 1, 2015
Led large-scale consumer expos, improving event ratings and operational performance. Managed staffing, scheduling, and logistics for national events. Directed processes and database improvements to increase efficiency and productivity.

Education

Bachelor of Science, Digital Animation at Missouri College
January 11, 2030 - May 16, 2026
Real Estate License at Gundaker School of Real Estate
January 11, 2030 - May 16, 2026

Qualifications

Real Estate License
January 11, 2030 - May 16, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other