I'm Meaghan M. Ferrazza. I’m a results-driven leader who thrives on turning ambitious goals into tangible growth across live entertainment, sports, associations, and tradeshows. I excel at building and scaling global programs that hit key KPIs while staying aligned with an organization's strategic objectives, and I enjoy collaborating with C-suite leaders to drive revenue and value. Over the years, I’ve created and scaled revenue-generating initiatives like MPI's Hosted Buyer Program and the Global MICE Collaborative. I thrive in collaborative settings, design sponsor programs, and lead cross-functional teams to deliver exceptional event experiences and measurable business outcomes worldwide.

Meaghan M. Ferrazza

I'm Meaghan M. Ferrazza. I’m a results-driven leader who thrives on turning ambitious goals into tangible growth across live entertainment, sports, associations, and tradeshows. I excel at building and scaling global programs that hit key KPIs while staying aligned with an organization's strategic objectives, and I enjoy collaborating with C-suite leaders to drive revenue and value. Over the years, I’ve created and scaled revenue-generating initiatives like MPI's Hosted Buyer Program and the Global MICE Collaborative. I thrive in collaborative settings, design sponsor programs, and lead cross-functional teams to deliver exceptional event experiences and measurable business outcomes worldwide.

Available to hire

I’m Meaghan M. Ferrazza. I’m a results-driven leader who thrives on turning ambitious goals into tangible growth across live entertainment, sports, associations, and tradeshows. I excel at building and scaling global programs that hit key KPIs while staying aligned with an organization’s strategic objectives, and I enjoy collaborating with C-suite leaders to drive revenue and value.

Over the years, I’ve created and scaled revenue-generating initiatives like MPI’s Hosted Buyer Program and the Global MICE Collaborative. I thrive in collaborative settings, design sponsor programs, and lead cross-functional teams to deliver exceptional event experiences and measurable business outcomes worldwide.

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Language

English
Fluent

Work Experience

Independent Consultant
January 1, 2023 - Present
Client projects including Medscape LIVE (WebMD Health Corp.), Strategic Member Solutions, NACAS, and BMES; Project Management
Vice President, Operations, North America at EventsPass
January 1, 2020 - December 31, 2022
Managed sponsorship opportunities to provide brand exposure with external partners; Established strategic direction for the North American division; Led industry partner relations to develop new revenue growth opportunities
Director Strategic Alliances at Meeting Professionals International (MPI)
January 1, 2010 - December 31, 2019
Spearheaded MPI’s Exchange Events and Strategic Alliances; Created measurable, revenue-generating strategies aligned with MPI’s mission; Led large partnership deals and managed stakeholders; Cultivated long-term relationships with C-suite industry leaders
Event Manager, Exchange Programs at Meeting Professionals International (MPI)
January 1, 2010 - December 31, 2016
Launched hosted buyer program in 2010; grew revenue to $1.5M annually over ten years; optimized revenue and expenses; built member-targeted programs
Event Manager, Tradeshow Operations at United Business Media Limited (Acquired by Informa)
January 1, 2006 - December 31, 2010
Produced and executed Enterprise 2.0 programs; Created sponsorship opportunities; Coordinated onsite sponsorship programs
Meeting & Event Planner at Pheasant Run Resort and Spa
January 1, 2005 - December 31, 2006
Primary contact for external clients booking trade events, conferences and meetings; delegated all logistical requirements for event execution to internal departments
Catering Planner at Renaissance Chicago Oak Brook Hotel
January 1, 2004 - December 31, 2005
Managed all catering needs including negotiation of all contractual agreements including menu selections, entertainment, and decorations
Director of Special Events at MidAmerica Bank
January 1, 2003 - December 31, 2004
Managed quarterly incentive programs across fifty-four local branches
Promotional Event Planner at Clear Channel Entertainment
January 1, 1999 - December 31, 2003
Managed all logistics for Monster Jam and Supercross stadium and arena events across North America; Coordinated all media and public relations plans; Finalized contractual and revenue settlement with facilities
Promotions Manager at Global Sports Marketing
January 1, 1998 - December 31, 1999
Coordinated all media operations and public relations for various live events including celebrity golf tournaments, motor sports, and air shows
Marketing Director at Harnett’s Sports Arizona Magazine
January 1, 1997 - December 31, 1998
Created non-traditional revenue building events for various sport franchises including Phoenix Coyotes, Phoenix International Raceway, and major universities
Senior Account Executive at KGME Sports Talk Radio 1360 Am (ESPN Affiliate)
January 1, 1994 - December 31, 1997
Generated new business and sold integrated marketing programs to meet client objectives including Phoenix Suns, Arizona Cardinals, Arizona Diamondbacks and all major sports franchises in Phoenix, AZ
Promotional Event Planner at Clear Channel Entertainment (Acquired by Feld Entertainment)
January 1, 1999 - December 31, 2003
Managed logistics for Monster Jam and Supercross stadium/arena events; coordinated media/public relations plans and revenue settlements with facilities.

Education

Bachelor of Science at University of Buffalo
January 11, 2030 - January 1, 1991
Bachelor of Science at University of Buffalo
January 11, 2030 - January 1, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Non-Profit Organization, Other