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Hi, I’m a creative, data-driven social media strategist who loves turning ideas into engaging, story-driven content. I specialize in building brands online through community-focused campaigns, short-form video, and strategic storytelling across nonprofit, lifestyle, and creator-focused spaces. I’m skilled in video editing, content strategy, influencer partnerships, and analytics—driving growth on TikTok, Instagram, Facebook, and LinkedIn. I’m passionate about helping brands and creators connect with their audiences and achieve measurable results.…Hi, I’m a creative, data-driven social media strategist who loves turning ideas into engaging, story-driven content. I specialize in building brands online through community-focused campaigns, short-form video, and strategic storytelling across nonprofit, lifestyle, and creator-focused spaces. I’m skilled in video editing, content strategy, influencer partnerships, and analytics—driving growth on TikTok, Instagram, Facebook, and LinkedIn. I’m passionate about helping brands and creators connect with their audiences and achieve measurable results.

A’Dejha Baldwin

Social Media Manager, Content Strategist, Content Creator, +2

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Hi, I’m a creative, data-driven social media strategist who loves turning ideas into engaging, story-driven content. I specialize in building brands online through community-focused campaigns, short-form video, and strategic storytelling across nonprofit, lifestyle, and creator-focused spaces. I’m skilled in video editing, content strategy, influencer partnerships, and analytics—driving growth on TikTok, Instagram, Facebook, and LinkedIn. I’m passionate about helping brands and creators connect with their audiences and achieve measurable results.…Hi, I’m a creative, data-driven social media strategist who loves turning ideas into engaging, story-driven content. I specialize in building brands online through community-focused campaigns, short-form video, and strategic storytelling across nonprofit, lifestyle, and creator-focused spaces. I’m skilled in video editing, content strategy, influencer partnerships, and analytics—driving growth on TikTok, Instagram, Facebook, and LinkedIn. I’m passionate about helping brands and creators connect with their audiences and achieve measurable results.

Available to hire

Hi, I’m a creative, data-driven social media strategist who loves turning ideas into engaging, story-driven content. I specialize in building brands online through community-focused campaigns, short-form video, and strategic storytelling across nonprofit, lifestyle, and creator-focused spaces.

I’m skilled in video editing, content strategy, influencer partnerships, and analytics—driving growth on TikTok, Instagram, Facebook, and LinkedIn. I’m passionate about helping brands and creators connect with their audiences and achieve measurable results.

Skills

Canva

CapCut

Experience Level

Canva

Expert

CapCut

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Muggsy Bogues Family Foundation

January 1, 2025 - Present

Developed and executed social media strategies across Instagram, Facebook, TikTok, and LinkedIn to increase community engagement and brand awareness. Increased engagement by approximately 45% through short-form video content, storytelling campaigns, and strategic posting. Managed content calendars, event coverage, brand messaging, and performance analytics for nonprofit initiatives and community events. Produced branded content for campaigns, scholarship promotions, fundraising events, and community outreach programs.

Founder & Content Strategist at The Dashaé Edit

January 1, 2023 - Present

Built a personal lifestyle and beauty brand focused on fashion, fragrance, beauty, travel, and lifestyle content. Grew TikTok audience to over 18K followers through consistent content strategy, audience engagement, and trend-based storytelling. Collaborated with brands including Charmin and Camille Rose on sponsored campaigns and influencer marketing initiatives. Provide freelance social media management, video editing, and content strategy services for businesses and creators.

Supervisor of Operations at RXO Logistics

January 1, 2024 - Present

Lead operational workflows and team communication while strengthening leadership, organization, and cross-functional collaboration skills. Created SOP training materials, facilitated team workshops, and managed performance tracking and reporting. Utilized analytics and reporting tools to improve workflow efficiency and communication processes.

Freelance Social Media Coordinator at Various Clients

January 1, 2021 - Present

Developed social media strategies and content calendars tailored to client brand identities and target audiences. Created engaging short-form video and photo content that increased client reach by up to 60%. Managed community engagement, caption writing, analytics tracking, and creative campaign execution.