I’m Fahad Hidayat, a results-driven UGC video editor and creative strategist with 4+ years of experience producing high-converting ad creatives for ecommerce stores, DTC brands, and international agencies. I specialize in hook-first editing, AI-powered production, and performance-driven storytelling that helps brands scale on Meta and TikTok. From concept to execution, I blend creative strategy, scripting, and rapid content production using tools like HeyGen, Veo, Arcads, Kling, and CapCut to deliver data-driven campaigns that stop the scroll and drive action.

Fahad Hidayat

I’m Fahad Hidayat, a results-driven UGC video editor and creative strategist with 4+ years of experience producing high-converting ad creatives for ecommerce stores, DTC brands, and international agencies. I specialize in hook-first editing, AI-powered production, and performance-driven storytelling that helps brands scale on Meta and TikTok. From concept to execution, I blend creative strategy, scripting, and rapid content production using tools like HeyGen, Veo, Arcads, Kling, and CapCut to deliver data-driven campaigns that stop the scroll and drive action.

Available to hire

I’m Fahad Hidayat, a results-driven UGC video editor and creative strategist with 4+ years of experience producing high-converting ad creatives for ecommerce stores, DTC brands, and international agencies. I specialize in hook-first editing, AI-powered production, and performance-driven storytelling that helps brands scale on Meta and TikTok. From concept to execution, I blend creative strategy, scripting, and rapid content production using tools like HeyGen, Veo, Arcads, Kling, and CapCut to deliver data-driven campaigns that stop the scroll and drive action.

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Language

English
Advanced
Urdu
Fluent

Work Experience

Creative Strategist at ECOM CONNECT PRIVATE LIMITED
May 1, 2024 - Present
On-site developed ad concepts and creative briefs for ECom brands targeting international audiences. Built performance-focused scripts for Meta & TikTok campaigns with high CTR outcomes. Managed creative testing, ad angle strategy and iterative optimization for paid campaigns.
ECOM Video Ads Editor & Creative Strategist at Upwork — Freelance
March 1, 2023 - Present
Produced UGC-style video ads for 60+ ECom and DTC brands across international markets. Developed ad scripts, hooks, and creative briefs engineered to stop the scroll and drive action. Leveraged AI tools (HeyGen, Veo, Arcads, Higgsfield, Kling) to scale content production. Delivered Meta & TikTok ad creatives for LM Ecommerce, BRM Agency, Better Day Agency, Trendscale, Faccelove, Quasi, Dore & Rose, AmericaCryo and more.
Video Editor at Bytehue Media
July 1, 2021 - February 1, 2024
Edited 200+ videos across multiple niches including lifestyle, health, and ecommerce. Specialized in VSL, UGC, and short-form content optimized for paid social performance. Applied TikTok Ads, AI Video Generation, CapCut, and creative content creation techniques.

Education

Associate of Arts and Sciences (AAS) at Allama Iqbal Open University
October 1, 2020 - December 1, 2023
Advanced Diploma — Media Studies, Cinematography, Video/Sound Editing & Storytelling at Arena Multimedia
August 1, 2018 - September 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services