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I am a brand designer with extensive experience shaping identities for global and premium brands within international agency environments. I move between system thinking and hands-on design, working across identity development, brand evolution and executional projects. My approach connects conceptual clarity with production awareness to build brands that work in practice, valuing open dialogue with creative and commercial leadership throughout the design process.…I am a brand designer with extensive experience shaping identities for global and premium brands within international agency environments. I move between system thinking and hands-on design, working across identity development, brand evolution and executional projects. My approach connects conceptual clarity with production awareness to build brands that work in practice, valuing open dialogue with creative and commercial leadership throughout the design process.

Giuliano Carnazza

Brand Designer, Designer, Creative Director, +1

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I am a brand designer with extensive experience shaping identities for global and premium brands within international agency environments. I move between system thinking and hands-on design, working across identity development, brand evolution and executional projects. My approach connects conceptual clarity with production awareness to build brands that work in practice, valuing open dialogue with creative and commercial leadership throughout the design process.…I am a brand designer with extensive experience shaping identities for global and premium brands within international agency environments. I move between system thinking and hands-on design, working across identity development, brand evolution and executional projects. My approach connects conceptual clarity with production awareness to build brands that work in practice, valuing open dialogue with creative and commercial leadership throughout the design process.

Available to hire

I am a brand designer with extensive experience shaping identities for global and premium brands within international agency environments. I move between system thinking and hands-on design, working across identity development, brand evolution and executional projects.

My approach connects conceptual clarity with production awareness to build brands that work in practice, valuing open dialogue with creative and commercial leadership throughout the design process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Design Director at RBA Group

January 1, 2012 - January 1, 2016

Led design teams to scale brand identities and ensure coherent design language across multiple brands; developed design systems and activation work to elevate brand presence.

Senior Designer for CB’A Italy at CB’A Italy - Milano

January 1, 2016 - January 1, 2017

Crafted identities for major brands (Lactalis, Carlsberg, Pernod Ricard); broadened strategic perspective of the market; led a small team to deliver consistent, timely creative outcomes.

Designer for RBA Group at RBA Group - Milano

January 1, 2007 - January 1, 2012

Designed from concept to production for wine & spirits projects, gaining hands-on experience with premium markets and specialised print processes.

Brand Designer / Senior Designer (Campari Group projects) at CB’A Italy / Campari Group

January 1, 2017 - January 1, 2024

Elevated the brand point of view at global level for Campari Group brands, managing and scaling identities across markets and activations.

Designer (Nestlé/Nescafé projects) at CB’A Italy

January 1, 2024 - January 1, 2025

Developed hands-on experience with Nestlé’s sensory-driven branding approach, expanding perspective on design at global challenge levels for Nescafé.