Digital Marketing Specialist at MODAA Construction

Leads all social media initiatives including brainstorming, content creation, and outreach; improved engagement by 100% and doubled follower count; creates design materials such as email campaigns, case studies, blogs, and graphics; tracks marketing metrics using Excel and campaign tools; oversees website SEO, design, updates, and analytics; developed brand decks for multi-million dollar bids with clients including Aesop, Blue Note Jazz, Museum of Ice Cream, and Meta; manages invoicing and coordination with 30+ photographers and organizations.

Outreach Coordinator at The Pantry at UC Davis

Spearheaded an Instagram Reels campaign achieving 80k+ engagement and doubling followers; managed social media across Instagram, TikTok, and LinkedIn; produced educational content and graphics for student outreach and equity initiatives; coordinated 10+ tabling and social events; managed Meta platform analytics.