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I’m a creative marketing professional with cross-industry experience developing and executing integrated marketing campaigns that strengthen brand presence and drive audience engagement. I’m currently pursuing a Master of Marketing to deepen my expertise in strategy, analytics, and consumer insight. I’m excited to apply data-driven insights and creative storytelling to help brands connect with their audiences, elevate their positioning, and achieve measurable growth.…I’m a creative marketing professional with cross-industry experience developing and executing integrated marketing campaigns that strengthen brand presence and drive audience engagement. I’m currently pursuing a Master of Marketing to deepen my expertise in strategy, analytics, and consumer insight. I’m excited to apply data-driven insights and creative storytelling to help brands connect with their audiences, elevate their positioning, and achieve measurable growth.

Abdin Syed

Marketing Strategist, Brand Strategist, Content Creator, +3

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I’m a creative marketing professional with cross-industry experience developing and executing integrated marketing campaigns that strengthen brand presence and drive audience engagement. I’m currently pursuing a Master of Marketing to deepen my expertise in strategy, analytics, and consumer insight. I’m excited to apply data-driven insights and creative storytelling to help brands connect with their audiences, elevate their positioning, and achieve measurable growth.…I’m a creative marketing professional with cross-industry experience developing and executing integrated marketing campaigns that strengthen brand presence and drive audience engagement. I’m currently pursuing a Master of Marketing to deepen my expertise in strategy, analytics, and consumer insight. I’m excited to apply data-driven insights and creative storytelling to help brands connect with their audiences, elevate their positioning, and achieve measurable growth.

Available to hire

I’m a creative marketing professional with cross-industry experience developing and executing integrated marketing campaigns that strengthen brand presence and drive audience engagement. I’m currently pursuing a Master of Marketing to deepen my expertise in strategy, analytics, and consumer insight.

I’m excited to apply data-driven insights and creative storytelling to help brands connect with their audiences, elevate their positioning, and achieve measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Les Champs Coffee & Bristo

November 1, 2023 - June 1, 2024

Designed and executed a results-driven social media content roadmap aligned with brand positioning, seasonal promotions, and discounts, contributing to an average NZD 4,650–NZD 5,000 monthly revenue and a 7–9% revenue increase over six months. Planned, launched, and optimized paid campaigns on Facebook, Instagram, and Zalo for seasonal discounts, new product launches, limited-time offers, and local awareness to drive in-store visits. Implemented upsell campaigns increasing average spend by 10–15% per transaction. Collaborated with café management, marketing, and front-of-house teams to align social efforts with in-store promotions and menu launches.

Marketing Consultant & Graphic Designer at Freelance

June 1, 2020 - May 1, 2023

Consulted clients in the building materials, home furniture, and automotive services sectors, translating marketing objectives into cohesive digital marketing and branding strategies, while delivering Amazon-compliant product imagery that improved presentation and customer engagement. Created brand-aligned graphics, social media creatives, and marketing collateral that strengthened visuals across segments. Managed multiple design projects, optimized workflows, and met tight deadlines. Implemented innovative marketing ideas and trends to keep campaigns fresh and competitive.

Travel Consultant at World Travels & Tourism

April 1, 2017 - May 1, 2020

Oversaw front desk operations, ensuring smooth customer service and efficient workflows. Maintained accurate records and coordinated travel components while adhering to timelines and service standards.

Trainee / Travel Associate at BCD Travel

December 1, 2015 - January 1, 2017

Supported corporate travel operations for global pharmaceutical clients like Pfizer & MSD Pharmaceuticals, ensuring compliance with policies and service excellence.

Marketing Executive at Express Freight System

December 1, 2011 - March 1, 2013

Conducted market research to identify new sales opportunities, contributing to 15% growth in client acquisition. Resolved customer issues promptly, maintaining more than 70% customer satisfaction rate. Fostered strong client relationships through regular visits and effective communication, resulting in 25% repeat business growth.

Trainee/Travel Associate at BCD Travel

December 1, 2015 - January 1, 2017

Supported corporate travel operations for global pharmaceutical clients like Pfizer & MSD Pharmaceuticals, ensuring policy compliance and service excellence.

Education

Master of Marketing at University of Auckland Business School

January 11, 2030 - December 1, 2026

Bachelor of Mass Media (Advertising) at University of Mumbai, India

January 1, 2008 - January 1, 2011

Master of Marketing at University of Auckland Business School

January 11, 2030 - December 1, 2026

Bachelor of Mass Media (Advertising) at University of Mumbai, India

January 1, 2008 - January 1, 2011

Master of Marketing at University of Auckland Business School

January 11, 2030 - December 1, 2026

Bachelor, Mass Media (Advertising) at University of Mumbai

January 1, 2008 - January 1, 2011