I'm Mohammed Anfal, a performance marketer with hands-on experience managing ₹1.2 Cr+ in ad spend across Meta and Google Ads, specializing in lead generation for education and service-based businesses. I optimize campaigns, improve lead quality, and build scalable funnels across India and GCC markets. I collaborate with sales teams to boost conversion rates and craft high-converting creatives and messaging frameworks, delivering clear performance insights through daily and weekly reports. I continually learn and adapt to new markets and technologies to drive sustainable growth, while maintaining strong client communication and a focus on measurable outcomes.

Mohammed Anfal

I'm Mohammed Anfal, a performance marketer with hands-on experience managing ₹1.2 Cr+ in ad spend across Meta and Google Ads, specializing in lead generation for education and service-based businesses. I optimize campaigns, improve lead quality, and build scalable funnels across India and GCC markets. I collaborate with sales teams to boost conversion rates and craft high-converting creatives and messaging frameworks, delivering clear performance insights through daily and weekly reports. I continually learn and adapt to new markets and technologies to drive sustainable growth, while maintaining strong client communication and a focus on measurable outcomes.

Available to hire

I’m Mohammed Anfal, a performance marketer with hands-on experience managing ₹1.2 Cr+ in ad spend across Meta and Google Ads, specializing in lead generation for education and service-based businesses. I optimize campaigns, improve lead quality, and build scalable funnels across India and GCC markets. I collaborate with sales teams to boost conversion rates and craft high-converting creatives and messaging frameworks, delivering clear performance insights through daily and weekly reports.

I continually learn and adapt to new markets and technologies to drive sustainable growth, while maintaining strong client communication and a focus on measurable outcomes.

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Experience Level

Intermediate
Intermediate

Language

English
Fluent

Work Experience

Performance Marketer at WebQ Media
September 1, 2025 - Present
Managed multi-platform paid campaigns across Meta & Google Ads; oversaw ₹1.2 Cr+ in ad spend; built and optimized lead generation funnels (Meta Lead Ads, CTWA, Landing Pages); reduced low-quality leads through form and funnel qualification; created and tested high-converting ad creatives and messaging; executed retargeting and lookalike audience strategies; coordinated with sales teams to improve lead-to-conversion; compiled daily and weekly performance reports; maintained client communications with updates and insights.
Digital Marketing Intern at Quadcubes Agency
June 1, 2025 - September 1, 2025
Assisted in Meta & Google Ads campaign setup and optimization; gained hands-on experience in lead generation and campaign tracking; worked on SEO, keyword research, and website optimization; analyzed campaign performance using CPL, CTR, and conversion metrics.

Education

Bachelor of Business Administration at MG University, Kottayam
January 1, 2022 - January 1, 2025
Digital Marketing at CDA Academy
June 1, 2025 - August 1, 2025

Qualifications

Digital Marketing course certificate
January 11, 2030 - May 18, 2026
Google Analytics Certificate
January 11, 2030 - May 18, 2026
Google Ads Certification
January 11, 2030 - May 18, 2026
HubSpot Content Marketing Certification
January 11, 2030 - May 18, 2026
SEMrush SEO Certificate
January 11, 2030 - May 18, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Retail