I’m an SEO expert and digital marketer with 5–6 years of hands-on experience helping businesses grow their organic presence and turn search traffic into real revenue.
I’ve partnered with clients across construction, industrial B2B, luxury e-commerce, and digital agency spaces—from local Naples contractors to Gulf Coast oil & gas companies to modern watch brands. Whether it’s a full technical audit, a local SEO campaign, or a content-driven strategy to outrank competitors, I deliver results that move the needle.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- Performed a full technical SEO audit — identified and resolved crawl errors, page speed issues, and mobile optimization gaps
- Optimized service pages for targeted keywords across industrial valve repair, maritime valve services, pressure relief valves, and control valves
- Developed an industry-specific keyword strategy targeting upstream, midstream, downstream, and marine sectors
- Improved on-page SEO — title tags, meta descriptions, header structure, and internal linking across all key pages
- Built out location-targeted content for the Texas & Louisiana Gulf Coast market and Houston, TX
- Implemented schema markup (LocalBusiness, Service, Organization) to improve SERP appearance
- Supported content marketing for the blog to capture long-tail industrial search queries
- Strengthened off-page SEO through niche-relevant link building in the industrial and maritime sectors
- Improved organic rankings for competitive B2B industrial search terms in the Gulf Coast region
- Enhanced search visibility for certified valve services in Houston, TX and surrounding areas
- Increased site authority through targeted backlink acquisition in the oil & gas niche
Project Overview
Client: Probity Solutions Inc. — VR & T/O certified valve repair, testing, and sales company serving the oil & gas, maritime, and refinery industries across the Texas & Louisiana Gulf Coast.
My Role: SEO Expert
Services Delivered: On-Page SEO, Technical SEO, Local SEO, Link Building, Content Marketing
Challenge
Probity Solutions operates in a highly specialized B2B niche — industrial and maritime valve services — where buyers search with very specific technical queries. Despite 45+ years of industry experience and strong certifications (VR, T/O, Coast Guard Approved), their organic search presence didn’t reflect their authority. The goal was to increase visibility for high-intent industrial keywords and generate more qualified inbound leads from refineries, marine operators, and oil & gas companies.
What I Did
Results
Live Site: [probityinc.net](https://www.twine.net/signin
- Conducted a full technical SEO audit and resolved crawl, speed, and Core Web Vitals issues
- Optimized on-page content across all service pages (Home Remodeling, Commercial Construction, Kitchen & Bath, Construction Management)
- Built out location-specific landing pages targeting Naples FL, Estero, and Fort Myers
- Implemented local SEO strategy including Google Business Profile optimization and local citations
- Performed keyword research targeting commercial and residential construction queries in Southwest Florida
- Applied schema markup (LocalBusiness, Service) to improve search appearance
- Developed an SEO content strategy aligned with their service offerings and buyer journey
- Improved organic rankings for key local search terms across Naples, FL market
- Increased website visibility in Google’s local pack for construction-related searches
- Strengthened site architecture for better crawlability and indexation
Project Overview
Client: Ona Constructions LLC — a custom home builder and general contractor based in Naples, FL, serving Southwest Florida including Estero, Fort Myers, and surrounding areas.
My Role: SEO Expert
Services Delivered: Local SEO, On-Page SEO, Technical SEO, Content Marketing
Challenge
Ona Constructions had a strong reputation locally but lacked organic search visibility in a competitive construction market. They needed to rank for high-intent keywords like “custom home builders Naples FL”, “home remodeling Naples”, and “kitchen renovation Naples FL” to generate consistent inbound leads.
What I Did
Results
Live Site: [onaconstructions.com](https://www.twine.net/signin
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