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Hi, I’m Lauryn Wachsberg, a results-driven Marketing and Social Media Manager with agency experience specializing in influencer marketing, brand strategy, event planning, and social media management. I plan and execute multi-platform campaigns to raise brand awareness, grow audiences, and drive engagement, while tracking performance and adapting strategies based on data. I enjoy collaborating with cross-functional teams and clients to deliver high-quality, on-brand marketing solutions. I bring a global, well-rounded perspective, a detail-oriented mindset, and a fast-learning attitude with a leadership mindset. I’m passionate about creating impactful marketing initiatives and storytelling that resonate with audiences. I’ve had the opportunity to work with brands like Harvey’s, Puma, and Shangri-La Hotels, and I’m excited to continue shaping brands and communities through thoughtful campaigns.…Hi, I’m Lauryn Wachsberg, a results-driven Marketing and Social Media Manager with agency experience specializing in influencer marketing, brand strategy, event planning, and social media management. I plan and execute multi-platform campaigns to raise brand awareness, grow audiences, and drive engagement, while tracking performance and adapting strategies based on data. I enjoy collaborating with cross-functional teams and clients to deliver high-quality, on-brand marketing solutions. I bring a global, well-rounded perspective, a detail-oriented mindset, and a fast-learning attitude with a leadership mindset. I’m passionate about creating impactful marketing initiatives and storytelling that resonate with audiences. I’ve had the opportunity to work with brands like Harvey’s, Puma, and Shangri-La Hotels, and I’m excited to continue shaping brands and communities through thoughtful campaigns.

Lauryn Wachsberg

Social Media Manager, Brand Strategist, Content Creator, +2

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Hi, I’m Lauryn Wachsberg, a results-driven Marketing and Social Media Manager with agency experience specializing in influencer marketing, brand strategy, event planning, and social media management. I plan and execute multi-platform campaigns to raise brand awareness, grow audiences, and drive engagement, while tracking performance and adapting strategies based on data. I enjoy collaborating with cross-functional teams and clients to deliver high-quality, on-brand marketing solutions. I bring a global, well-rounded perspective, a detail-oriented mindset, and a fast-learning attitude with a leadership mindset. I’m passionate about creating impactful marketing initiatives and storytelling that resonate with audiences. I’ve had the opportunity to work with brands like Harvey’s, Puma, and Shangri-La Hotels, and I’m excited to continue shaping brands and communities through thoughtful campaigns.…Hi, I’m Lauryn Wachsberg, a results-driven Marketing and Social Media Manager with agency experience specializing in influencer marketing, brand strategy, event planning, and social media management. I plan and execute multi-platform campaigns to raise brand awareness, grow audiences, and drive engagement, while tracking performance and adapting strategies based on data. I enjoy collaborating with cross-functional teams and clients to deliver high-quality, on-brand marketing solutions. I bring a global, well-rounded perspective, a detail-oriented mindset, and a fast-learning attitude with a leadership mindset. I’m passionate about creating impactful marketing initiatives and storytelling that resonate with audiences. I’ve had the opportunity to work with brands like Harvey’s, Puma, and Shangri-La Hotels, and I’m excited to continue shaping brands and communities through thoughtful campaigns.

Available to hire

Hi, I’m Lauryn Wachsberg, a results-driven Marketing and Social Media Manager with agency experience specializing in influencer marketing, brand strategy, event planning, and social media management. I plan and execute multi-platform campaigns to raise brand awareness, grow audiences, and drive engagement, while tracking performance and adapting strategies based on data. I enjoy collaborating with cross-functional teams and clients to deliver high-quality, on-brand marketing solutions.

I bring a global, well-rounded perspective, a detail-oriented mindset, and a fast-learning attitude with a leadership mindset. I’m passionate about creating impactful marketing initiatives and storytelling that resonate with audiences. I’ve had the opportunity to work with brands like Harvey’s, Puma, and Shangri-La Hotels, and I’m excited to continue shaping brands and communities through thoughtful campaigns.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

French

Advanced

Work Experience

Account Lead at Vive Social + PR

January 1, 2024 - Present

Plan and execute multi-platform marketing campaigns to increase brand awareness and audience engagement; lead influencer marketing initiatives including talent outreach, relationship management, campaign coordination, and performance tracking/reporting; develop content calendars, brand messaging, and campaign strategies aligned with client goals; analyze performance metrics and insights to optimize campaign results and inform future strategies; collaborate with cross-functional teams and clients to deliver high-quality, on-brand marketing solutions.

Event Coordinator at Muskoka Motor Rally

January 1, 2020 - Present

Support marketing and promotional efforts for a large-scale charitable rally benefiting emergency medicine; contribute to raising $3M+ through strategic partnerships, sponsorship outreach, and digital marketing initiatives; assist with social media strategy, event coordination and flow; help strengthen brand storytelling and community engagement to expand reach and donor participation.