I'm Laura Verschoyle, a social media and marketing professional passionate about building community-driven brands through creative, data-informed storytelling. I love crafting engaging content and translating audience insights into growth across TikTok, Instagram, and Facebook. My work emphasizes agile content production, influencer collaborations, and turning trending moments into authentic brand engagement. I thrive in fast-paced, collaborative environments where creativity meets analysis and strategy. My experience spans developing content calendars, coordinating brand shoots, and partnering with influencers to drive authentic engagement for fashion and lifestyle brands. I'm excited by fashion, brand storytelling, and ongoing experimentation to stay ahead of trends.

Laura Verschoyle

I'm Laura Verschoyle, a social media and marketing professional passionate about building community-driven brands through creative, data-informed storytelling. I love crafting engaging content and translating audience insights into growth across TikTok, Instagram, and Facebook. My work emphasizes agile content production, influencer collaborations, and turning trending moments into authentic brand engagement. I thrive in fast-paced, collaborative environments where creativity meets analysis and strategy. My experience spans developing content calendars, coordinating brand shoots, and partnering with influencers to drive authentic engagement for fashion and lifestyle brands. I'm excited by fashion, brand storytelling, and ongoing experimentation to stay ahead of trends.

Available to hire

I’m Laura Verschoyle, a social media and marketing professional passionate about building community-driven brands through creative, data-informed storytelling. I love crafting engaging content and translating audience insights into growth across TikTok, Instagram, and Facebook. My work emphasizes agile content production, influencer collaborations, and turning trending moments into authentic brand engagement.

I thrive in fast-paced, collaborative environments where creativity meets analysis and strategy. My experience spans developing content calendars, coordinating brand shoots, and partnering with influencers to drive authentic engagement for fashion and lifestyle brands. I’m excited by fashion, brand storytelling, and ongoing experimentation to stay ahead of trends.

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Language

English
Fluent

Work Experience

Marketing Associate at Born Clothing
January 1, 2022 - February 28, 2023
Developed and executed content across TikTok, Instagram, and Facebook to maintain a cohesive brand identity and promote audience growth. Produced trend-led content using CapCut and in-app editing tools to boost engagement and reach. Planned content calendars around product launches, brand moments, and seasonal campaigns. Created flat-lay photography and social content to enhance aesthetics and product presentation. Produced behind-the-scenes, trend-based, and user-generated lo-fi content while ensuring brand consistency. Researched audience trends and competitors to strengthen brand storytelling. Supported creative direction, styling, and coordination for shoots and fashion campaigns.
Freelance Content Creator at @bish_fits
March 1, 2021 - Present
Founded and manage a personal fashion and lifestyle account featuring styling, trend-led videos, and branded collaborations. Partnered with brands including Na-kd Clothing, Abbott Lyon, Vavavoom, Stronger, and Get That Trend to produce authentic, platform-native content. Built an engaged online community by experimenting with emerging formats and having a passion for all things social media and fashion.
Customer Experience & Brand Representative at Baabaa Café – Dublin
March 1, 2023 - July 31, 2025
Trained barista delivered exceptional customer service and built lasting relationships with regular patrons, strengthening brand loyalty and community connection. Handled POS transactions and managed sales balancing at end of day closing procedures. Represented the café’s brand values through consistent, personable interactions and attention to customer experience. Maintained efficiency and accuracy during high-volume periods while upholding quality and professionalism. Supported internal communication and staff training to align service standards and messaging with company culture. Contributed to ongoing improvement of workflow and presentation to enhance brand perception and customer satisfaction.
Customer Experience & Brand Representative at Baabaa Café
March 1, 2023 - July 1, 2025
Trained barista delivering exceptional customer service and building lasting relationships with regular patrons, strengthening brand loyalty and community connection. Handled POS transactions and end-of-day closing procedures. Represented the café’s brand values through personable interactions and attention to customer experience. Maintained efficiency during high-volume periods while upholding quality and professionalism. Supported internal communication and staff training to align service standards with company culture. Contributed to ongoing workflow and presentation improvements to enhance brand perception and customer satisfaction.

Education

QQI Level 5 Distinction in Fashion Buying and Merchandising at Commissions/Notes: Communications and Management Institute
January 1, 2022 - January 1, 2023
Bachelor of Arts in Economics and Sociology – Second Class Honours (2:1) at University College Dublin
January 1, 2017 - January 1, 2021
Bachelor of Arts in Economics and Sociology – Second Class Honours (2:1) at University College Dublin
January 1, 2017 - January 1, 2021
QQI Level 5 Distinction in Fashion Buying and Merchandising at Communications and Management Institute
January 1, 2022 - January 1, 2023

Qualifications

QQI Level 5 Distinction in Fashion Buying and Merchandising
January 1, 2022 - January 1, 2023
QQI Level 5 Distinction in Fashion Buying and Merchandising
January 1, 2022 - January 1, 2023

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other