I am a digital marketing and video production professional with experience across television, corporate branding, and education sectors in both China and New Zealand. Before moving into digital marketing, I spent five years working in video production, including three years as a television producer/director and two years supporting video projects for Apple, focusing on major campaigns, store openings, and product launches. Currently, I work as a Digital Marketing Specialist at the University of Auckland, where I manage digital campaigns, social media content, video production, SEO/SEM, and brand storytelling initiatives. I am passionate about cinematic storytelling, content creation, and using visual narratives to create meaningful audience engagement.

Fandel Li

I am a digital marketing and video production professional with experience across television, corporate branding, and education sectors in both China and New Zealand. Before moving into digital marketing, I spent five years working in video production, including three years as a television producer/director and two years supporting video projects for Apple, focusing on major campaigns, store openings, and product launches. Currently, I work as a Digital Marketing Specialist at the University of Auckland, where I manage digital campaigns, social media content, video production, SEO/SEM, and brand storytelling initiatives. I am passionate about cinematic storytelling, content creation, and using visual narratives to create meaningful audience engagement.

Available to hire

I am a digital marketing and video production professional with experience across television, corporate branding, and education sectors in both China and New Zealand. Before moving into digital marketing, I spent five years working in video production, including three years as a television producer/director and two years supporting video projects for Apple, focusing on major campaigns, store openings, and product launches.

Currently, I work as a Digital Marketing Specialist at the University of Auckland, where I manage digital campaigns, social media content, video production, SEO/SEM, and brand storytelling initiatives. I am passionate about cinematic storytelling, content creation, and using visual narratives to create meaningful audience engagement.

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Language

English
Advanced

Work Experience

Digital Marketing Specialist at University of Auckland English Language Academy
September 1, 2024 - Present
Current role focusing on website maintenance, content updates, and UX enhancements. Responsible for cohesive social media branding across Facebook, Instagram, Messenger, YouTube, WeChat and Red; ongoing SEO updates to maintain top rankings; SEM campaigns with Google Ads; paid campaigns on Meta; supporting teaching and business units; filming and editing student testimonial videos to strengthen the ELA brand. Achievements include developing new website features to enhance UX, maintaining top-10 search rankings through SEO, significantly increasing CTR and conversions from paid campaigns, and producing testimonials to support future student recruitment.
Senior Digital Marketing Executive at Landmark Capital, New Zealand
May 1, 2023 - September 1, 2024
Led content creation across Meta, YouTube, WeChat and Red; SEO article copywriting; managed paid campaigns on Google, YouTube and Meta; maintained website operations via Webflow; conducted email marketing campaigns using Mailchimp. Achievements include increased lead generation through ad campaigns and strategies to boost Google keyword rankings through targeted blog/content work.
Digital Marketing Specialist at The University of Auckland English Language Academy
September 1, 2022 - April 1, 2023
Organised and published content across multiple social platforms (Facebook, Instagram, Messenger, LinkedIn, YouTube, WeChat, Weibo, Red); analyzed student surveys, website performance, and marketing campaigns; SEM using Google Ads; paid ads on Meta and YouTube; regular website updates; supported teaching and other business units; filmed and edited student testimonials. Achievements include creating five key video testimonials, designing a Chinese-language website to approach Chinese customers, and significantly improving CTR on campaigns.
Digital Marketing Account Executive at Prizm Group, New Zealand
August 1, 2021 - July 1, 2022
Conducted market research, data analysis, and customer segmentation to propose marketing strategies; managed clients’ social content calendars and campaigns on YouTube, WeChat, and Red; released ads on Google Ads and Tencent with high CTR and impressions; performed ads performance analysis and adjusted strategies; planned and executed KOL campaigns; copywriter/reviewer for client content; translated ads and content for localization; graphic design and image editing.

Education

Master of Management in Marketing at University of Auckland
September 1, 2019 - June 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment, Other