I'm Cathy Miao, a Melbourne-based Social Media Manager with a keen eye for aesthetics and design-led storytelling. I thrive in fast-paced environments and focus on building visually strong, authentic brand connections while leading creative campaigns and collaborations across platforms.

Cathy Miao

I'm Cathy Miao, a Melbourne-based Social Media Manager with a keen eye for aesthetics and design-led storytelling. I thrive in fast-paced environments and focus on building visually strong, authentic brand connections while leading creative campaigns and collaborations across platforms.

Available to hire

I’m Cathy Miao, a Melbourne-based Social Media Manager with a keen eye for aesthetics and design-led storytelling.

I thrive in fast-paced environments and focus on building visually strong, authentic brand connections while leading creative campaigns and collaborations across platforms.

See more

Experience Level

Expert
Expert

Language

English
Fluent
Chinese
Fluent

Work Experience

Social Media Manager & Chinese Social Media Manager at Top Floor Gallery
May 1, 2023 - April 30, 2025
Managed social media strategy and content for Top Floor Gallery's channels, led end-to-end influencer outreach and UGC programs, and directed aesthetics for campaigns, including styling for lookbooks.
Social Media Manager at Realism
September 1, 2025 - Present
Led influencer/outreach and UG C programs, coordinated creative strategy, oversaw content production and brand voice; promoted from Social Media Assistant within four months due to strong performance.
Social Media Marketing Intern at Milkbar Digital
February 1, 2022 - December 31, 2024
Sourced influencers and collaborated with influencers and UGC creators to drive brand engagement; supported photoshoots, editing and content production; managed post scheduling and copywriting for META (Facebook/Instagram).
Owner at Vintage Designer Clothing Store (Kubao)
January 1, 2019 - Present
Built and led a vintage fashion brand; grew to 5,000+ followers with a loyal customer base; achieved 500+ sales and maintained 5-star ratings.
Styling Assistant at Foot Locker & Far From Studios
January 1, 2019 - Present
Assisted main stylist with wardrobe selection, fittings, and on-set styling for Foot Locker's 50th Anniversary Campaign.

Education

Bachelor of Commerce (Marketing Major) at The University of Melbourne
January 11, 2030 - May 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services