Available to hire
I’m Cathy Miao, a Melbourne-based Social Media Manager with a keen eye for aesthetics and design-led storytelling.
I thrive in fast-paced environments and focus on building visually strong, authentic brand connections while leading creative campaigns and collaborations across platforms.
Skills
Language
English
Fluent
Chinese
Fluent
Work Experience
Social Media Manager & Chinese Social Media Manager at Top Floor Gallery
May 1, 2023 - April 30, 2025Managed social media strategy and content for Top Floor Gallery's channels, led end-to-end influencer outreach and UGC programs, and directed aesthetics for campaigns, including styling for lookbooks.
Social Media Manager at Realism
September 1, 2025 - PresentLed influencer/outreach and UG C programs, coordinated creative strategy, oversaw content production and brand voice; promoted from Social Media Assistant within four months due to strong performance.
Social Media Marketing Intern at Milkbar Digital
February 1, 2022 - December 31, 2024Sourced influencers and collaborated with influencers and UGC creators to drive brand engagement; supported photoshoots, editing and content production; managed post scheduling and copywriting for META (Facebook/Instagram).
Owner at Vintage Designer Clothing Store (Kubao)
January 1, 2019 - PresentBuilt and led a vintage fashion brand; grew to 5,000+ followers with a loyal customer base; achieved 500+ sales and maintained 5-star ratings.
Styling Assistant at Foot Locker & Far From Studios
January 1, 2019 - PresentAssisted main stylist with wardrobe selection, fittings, and on-set styling for Foot Locker's 50th Anniversary Campaign.
Education
Bachelor of Commerce (Marketing Major) at The University of Melbourne
January 11, 2030 - May 19, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Skills
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