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I'm Cole Fawcett, a senior social media and brand storytelling leader with 8+ years of experience crafting global strategies for fashion, luxury, and culture-led brands. I translate brand DNA into culturally resonant storytelling across Instagram, TikTok, YouTube, and emerging platforms, always balancing creativity with measurable performance. I thrive collaborating with creative, marketing, and retail teams to launch products, campaigns, and in-store moments. I lead diverse teams and creators, ensure on-brand visuals, and evolve formats based on data while preserving brand equity.…I'm Cole Fawcett, a senior social media and brand storytelling leader with 8+ years of experience crafting global strategies for fashion, luxury, and culture-led brands. I translate brand DNA into culturally resonant storytelling across Instagram, TikTok, YouTube, and emerging platforms, always balancing creativity with measurable performance. I thrive collaborating with creative, marketing, and retail teams to launch products, campaigns, and in-store moments. I lead diverse teams and creators, ensure on-brand visuals, and evolve formats based on data while preserving brand equity.

Cole Fawcett

Social Media Manager, Creative Director, Photographer, +2

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I'm Cole Fawcett, a senior social media and brand storytelling leader with 8+ years of experience crafting global strategies for fashion, luxury, and culture-led brands. I translate brand DNA into culturally resonant storytelling across Instagram, TikTok, YouTube, and emerging platforms, always balancing creativity with measurable performance. I thrive collaborating with creative, marketing, and retail teams to launch products, campaigns, and in-store moments. I lead diverse teams and creators, ensure on-brand visuals, and evolve formats based on data while preserving brand equity.…I'm Cole Fawcett, a senior social media and brand storytelling leader with 8+ years of experience crafting global strategies for fashion, luxury, and culture-led brands. I translate brand DNA into culturally resonant storytelling across Instagram, TikTok, YouTube, and emerging platforms, always balancing creativity with measurable performance. I thrive collaborating with creative, marketing, and retail teams to launch products, campaigns, and in-store moments. I lead diverse teams and creators, ensure on-brand visuals, and evolve formats based on data while preserving brand equity.

Available to hire

I’m Cole Fawcett, a senior social media and brand storytelling leader with 8+ years of experience crafting global strategies for fashion, luxury, and culture-led brands. I translate brand DNA into culturally resonant storytelling across Instagram, TikTok, YouTube, and emerging platforms, always balancing creativity with measurable performance.

I thrive collaborating with creative, marketing, and retail teams to launch products, campaigns, and in-store moments. I lead diverse teams and creators, ensure on-brand visuals, and evolve formats based on data while preserving brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager at Roots

July 1, 2022 - May 31, 2023

Defined and led social media strategy for a heritage lifestyle brand, translating Roots' legacy and values into contemporary storytelling across Instagram, TikTok, and Facebook. Defined editorial direction and content frameworks, oversaw development of on-brand content, and collaborated with Creative, Marketing, and Retail teams to align social storytelling with product launches and in-store moments. Led influencer activations and used performance insights to evolve content formats while protecting brand integrity.

Senior Social Media Manager at Scotiabank

October 1, 2024 - Present

Defined and led social media strategies for fashion, beauty, and lifestyle brands, translating brand DNA into cohesive digital storytelling systems. Served as strategic partner to founders and brand directors, oversaw high-quality on-brand content across photography, video, and social-first formats, and built scalable editorial and content frameworks for long-term brand equity. Coordinated creators and internal teams to deliver initiatives on time, on budget, and on brand; led end-to-end creative production and asset delivery.

Senior Digital Marketing Manager / Branded Content & Social at Metrolinx

May 1, 2023 - May 31, 2024

Defined and led social media and branded content strategy across multi-platform campaigns for GO Transit, UP Express, and PRESTO. Acted as central coordinator between Creative, Media, Platform Partners, and agency teams; led content evolution informed by platform trends and audience behavior; established KPI frameworks and performance dashboards to guide senior leadership decisions. Oversaw paid and organic social alignment and contributed to long-term platform strategy.

Freelance Photographer and Creative Strategist at Self-Employed

May 1, 2016 - Present

Defined and executed multi-platform social media strategies for brands including Byredo, Merit, LDSS, JW Anderson, Paste Dental, Behind the Blinds, and British GQ. Served as central coordinator between Creative, Media, Platform Partners, and external agencies to ensure cohesive execution and consistent brand expression; led content evolution and developed KPI-driven strategies to inform creative direction.

Social Media Marketing Specialist at Matt & Nat

November 1, 2019 - February 28, 2021

Led team and stakeholder communications, developed global-to-local creative frameworks, and orchestrated long-term brand equity through social initiatives. Managed reputation and engagement across markets, and contributed to campaigns across email, social, web, and eCommerce.

Senior Social Media Specialist at DAVIDsTEA

April 1, 2021 - July 31, 2022

Led content development across video, photography, and social-first formats, ensuring alignment with brand vision and storytelling intent. Monitored trends and audience behavior to inform content direction and platform evolution; built KPI frameworks and dashboards to report performance to senior leadership.