Architect turned media and production specialist, blending creativity with industry knowledge. I work as a Social Media Manager and presenter for consultancy brands, creating engaging content with a strong understanding of architecture, landscaping, and design. Passionate about storytelling, leadership, and teamwork, I love building ideas that connect with people and leave an impact.

Abeer Abdeen Abdalla

Architect turned media and production specialist, blending creativity with industry knowledge. I work as a Social Media Manager and presenter for consultancy brands, creating engaging content with a strong understanding of architecture, landscaping, and design. Passionate about storytelling, leadership, and teamwork, I love building ideas that connect with people and leave an impact.

Available to hire

Architect turned media and production specialist, blending creativity with industry knowledge. I work as a Social Media Manager and presenter for consultancy brands, creating engaging content with a strong understanding of architecture, landscaping, and design. Passionate about storytelling, leadership, and teamwork, I love building ideas that connect with people and leave an impact.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Presenter & Script Writer (Media Content) at Ducon Industries
November 1, 2023 - July 1, 2024
Produced live/recorded presentations, collaborated with production teams to craft media content, and delivered engaging on-brand messaging for Dubai-based initiatives.
Social Media Presenter & Manager at Arcal Construction Company - Enana Decor
July 1, 2024 - Present
Led social media storytelling, created interactive video content, and coordinated cross-departmental teams to optimize production schedules and on-air timing across Dubai-based projects.
Broadcast Producer & TV Presenter at Sudan 24 TV
March 1, 2021 - November 1, 2023
Monitored platform analytics and trends, optimized posting times, boosted engagement, and increased brand visibility; curated content calendars and targeted campaigns to strengthen social media presence and widen audiences.
Broadcast Content Producer at Digital Plus Company
January 1, 2022 - December 1, 2023
Developed broadcast content production plans, built project-led timelines, and coordinated site inspections to ensure quality and timely delivery.
Radio Presenter, Script Writer, Voice Over Artist at Hala 96 FM & Pro FM 106.6
January 1, 2019 - December 1, 2023
Crafted compelling scripts, delivered high-quality voice overs, and engaged listeners across Khartoum; aligned programs with objectives and improved listener comprehension across platforms.
Architect (Freelance & Contract) at Khartoum
January 1, 2019 - December 1, 2020
Freelance architectural contracts including project planning, client liaison, and delivery of design briefs in Khartoum.
Teacher Assistant (Contract) at Khartoum
January 1, 2019 - March 1, 2019
Delivered radio-content-related instructional support, assisted with lesson delivery, and helped tailor content to target demographics.
Broadcast Producer & TV Presenter at Sudania 24 TV
January 1, 2021 - December 31, 2023
Monitored platform analytics and trends; created content calendars; curated campaigns to strengthen brand visibility; crafted scripts and voice-overs for broadcasts.
Social Media Specialist at Trend Media Production
January 1, 2021 - November 30, 2023
Managed social media strategy, influencer engagement, post scheduling, analytics, and content creation in Khartoum.
Radio Presenter | Script Writer | Voiceover Artist at Hala 96 FM & Pro FM 106.6
January 1, 2019 - December 31, 2023
Created engaging content and voice-overs; delivered on-air and online programs.
Broadcast Content Producer at Digital Plus Company
January 1, 2019 - December 31, 2023
Developed and curated broadcast content; managed content calendars; streamlined production workflows to improve efficiency.

Education

Bachelor of Architecture and Planning at University of Engineering Excellence
August 1, 2013 - October 1, 2018
Certificate in Cultural Media Production at CFI & Radio Monte Carlo International
January 11, 2030 - May 19, 2026
Bachelor of Architecture and Planning at University of Engineering Excellence
January 11, 2030 - May 19, 2026
Certificate in Cultural Media Production at Radio Monte Carlo International
January 11, 2030 - May 19, 2026
UNESCO Certificate in Countering Hate Speech and Racism at UNESCO
January 11, 2030 - May 19, 2026
Thomson Foundation Certificate - Economic Media at Thomson Foundation
January 11, 2030 - May 19, 2026
CIM Level 4 - Integrated Marketing Campaigns at Chartered Institute of Marketing (CIM)
January 11, 2030 - May 19, 2026

Qualifications

ICPA Certificate
January 11, 2030 - May 19, 2026
CIM Level 4 - Integrated Marketing Campaigns
January 11, 2030 - May 19, 2026
Thomson Foundation Certificate - Economic Media
January 11, 2030 - May 19, 2026
UNESCO Certificate in Countering Hate Speech and Racism
January 11, 2030 - May 19, 2026
UNESCO Certificate in Countering Hate Speech and Racism
January 11, 2030 - May 19, 2026
ICPA Certificate
January 11, 2030 - May 19, 2026
Thomson Foundation Certificate - Economic Media
January 11, 2030 - May 19, 2026
CIM Level 4 - Integrated Marketing Campaigns
January 11, 2030 - May 19, 2026

Industry Experience

Media & Entertainment, Telecommunications, Education, Professional Services, Government