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I’m a branding and social media support specialist with 9+ years of experience building content operations, audience insights, and scalable creative workflows for platforms like Robinhood and Amazon. I specialize in brand identity, social media strategy, affiliate marketing, content templates, and AI-assisted analytics to grow engaged audiences and turn ideas into measurable campaigns. I’ve shipped brand guidelines, calendars, dashboards, and reporting processes that boost consistency and speed across teams. I thrive in cross-functional collaboration, translating complex topics into beginner-friendly content, and continuously optimizing content for performance while maintaining brand trust and compliance.…I’m a branding and social media support specialist with 9+ years of experience building content operations, audience insights, and scalable creative workflows for platforms like Robinhood and Amazon. I specialize in brand identity, social media strategy, affiliate marketing, content templates, and AI-assisted analytics to grow engaged audiences and turn ideas into measurable campaigns. I’ve shipped brand guidelines, calendars, dashboards, and reporting processes that boost consistency and speed across teams. I thrive in cross-functional collaboration, translating complex topics into beginner-friendly content, and continuously optimizing content for performance while maintaining brand trust and compliance.

Michael Anthony Burchett

Brand Designer, Brand Strategist, Marketing Strategist, +2

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I’m a branding and social media support specialist with 9+ years of experience building content operations, audience insights, and scalable creative workflows for platforms like Robinhood and Amazon. I specialize in brand identity, social media strategy, affiliate marketing, content templates, and AI-assisted analytics to grow engaged audiences and turn ideas into measurable campaigns. I’ve shipped brand guidelines, calendars, dashboards, and reporting processes that boost consistency and speed across teams. I thrive in cross-functional collaboration, translating complex topics into beginner-friendly content, and continuously optimizing content for performance while maintaining brand trust and compliance.…I’m a branding and social media support specialist with 9+ years of experience building content operations, audience insights, and scalable creative workflows for platforms like Robinhood and Amazon. I specialize in brand identity, social media strategy, affiliate marketing, content templates, and AI-assisted analytics to grow engaged audiences and turn ideas into measurable campaigns. I’ve shipped brand guidelines, calendars, dashboards, and reporting processes that boost consistency and speed across teams. I thrive in cross-functional collaboration, translating complex topics into beginner-friendly content, and continuously optimizing content for performance while maintaining brand trust and compliance.

Available to hire

I’m a branding and social media support specialist with 9+ years of experience building content operations, audience insights, and scalable creative workflows for platforms like Robinhood and Amazon. I specialize in brand identity, social media strategy, affiliate marketing, content templates, and AI-assisted analytics to grow engaged audiences and turn ideas into measurable campaigns.

I’ve shipped brand guidelines, calendars, dashboards, and reporting processes that boost consistency and speed across teams. I thrive in cross-functional collaboration, translating complex topics into beginner-friendly content, and continuously optimizing content for performance while maintaining brand trust and compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Branding & Social Media Support Specialist at Robinhood

December 1, 2020 - April 1, 2026

Built brand and content guidelines for product education campaigns, improving creative consistency across web, email, and social assets by 35%. Designed social content calendars and reusable Canva/Figma templates, cutting weekly planning time by 12 hours. Created short-form campaign briefs with hooks, captions, CTAs, and product angles, raising content approval speed by 30%. Analyzed engagement, CTR, and conversion data with Google Analytics and SQL to identify high-performing audience topics. Partnered with creative, product, and compliance teams to keep customer-facing content accurate, trustworthy, and brand-safe. Organized asset libraries and naming standards in Google Drive/Notion, reducing missing creative files and rework by 25%. Used AI-assisted workflows for content ideas, briefs, and reporting summaries, speeding research and draft creation by 40%. Built campaign dashboards across email, web, and paid channels, helping leaders prioritize high-converting content. Tested headli

Digital Marketing & Content Analyst at Amazon

August 1, 2016 - October 1, 2020

Supported product-content optimization for retail landing pages, improving discoverability and click-through using search and category data. Built weekly merchandising reports in Excel, SQL, and Tableau, giving managers clear insight into traffic, conversions, and seasonal trends. Helped maintain product messaging, image checks, and content QA standards across high-volume retail campaigns. Wrote launch briefs and publishing checklists, reducing campaign errors by 20%. Coordinated feedback from merchandising, design, and operations teams to keep product stories consistent and on schedule. Tracked campaign performance by category and audience segment, surfacing product groups with the strongest conversion potential. Created reusable reporting templates for content and sales pacing, reducing manual spreadsheet work by 10 hours per week. Reviewed competitor, trend, and seasonal data to support cleaner consumer product positioning and content decisions. Documented post-launch findings and r