Hi, I’m Duyen Le, a Creative Strategist and Film Director based in Ho Chi Minh City with 6+ years of experience in high-impact visual storytelling and digital growth. I translate complex marketing objectives into viral content for top-tier brands, shaping ideas into scalable content ecosystems that drive engagement and revenue. I specialize in leveraging platform algorithms and audience psychology to build persuasive, data-driven campaigns. I’ve produced growth-focused, broadcast-quality content for viral YouTube series and clients such as Shark Tank VN, Saigon Times Animal Rescue Station, Banh Mi Here, From the Day You Come, and The Grass on the Other Side, delivering end-to-end strategies for TikTok, Facebook, Instagram, and YouTube.

Duyen Le

Hi, I’m Duyen Le, a Creative Strategist and Film Director based in Ho Chi Minh City with 6+ years of experience in high-impact visual storytelling and digital growth. I translate complex marketing objectives into viral content for top-tier brands, shaping ideas into scalable content ecosystems that drive engagement and revenue. I specialize in leveraging platform algorithms and audience psychology to build persuasive, data-driven campaigns. I’ve produced growth-focused, broadcast-quality content for viral YouTube series and clients such as Shark Tank VN, Saigon Times Animal Rescue Station, Banh Mi Here, From the Day You Come, and The Grass on the Other Side, delivering end-to-end strategies for TikTok, Facebook, Instagram, and YouTube.

Available to hire

Hi, I’m Duyen Le, a Creative Strategist and Film Director based in Ho Chi Minh City with 6+ years of experience in high-impact visual storytelling and digital growth. I translate complex marketing objectives into viral content for top-tier brands, shaping ideas into scalable content ecosystems that drive engagement and revenue.

I specialize in leveraging platform algorithms and audience psychology to build persuasive, data-driven campaigns. I’ve produced growth-focused, broadcast-quality content for viral YouTube series and clients such as Shark Tank VN, Saigon Times Animal Rescue Station, Banh Mi Here, From the Day You Come, and The Grass on the Other Side, delivering end-to-end strategies for TikTok, Facebook, Instagram, and YouTube.

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Language

Vietnamese
Fluent
English
Advanced

Work Experience

Creative Strategist & Film Director (Freelance) at Self-Employed / Freelance
January 1, 2018 - Present
Lead end-to-end content strategy and production for viral YouTube content and growth campaigns. Scripted and directed projects including Saigon Times Animal Rescue Station, Banh Mi Here, From the Day You Come, and The Grass on the Other Side. Produced growth-focused content by researching trends, scripting, and editing to maximize audience retention. Delivered viral, broadcast-quality content for Shark Tank VN, generating millions of organic views. Built scalable content ecosystems for TikTok, Facebook, Instagram, and YouTube through data-driven editing and audience psychology, aligning with brand KPIs.

Education

Bachelor's Degree in Film Directing at Ho Chi Minh City Movie and Stage University
January 11, 2030 - May 19, 2026
Film Directing at HCMC Movie and Stage University
January 11, 2030 - May 20, 2026
Training at Keyframe Training Center
January 11, 2030 - May 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education