Available to hire
Hi, I’m Garakhanova Nanahanym Rasulovna. I’m a Content Marketing and SMM Specialist with over four years of experience.
I create multi-format content (text, photo, video) to expand reach in the public sector and boost conversions in e-commerce. I’m proficient in copywriting and leveraging AI tools to optimize workflows.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Intermediate
Work Experience
SMM Specialist / Content Manager at GBSU SK "Youth Project Center"
October 1, 2021 - April 1, 2022Content Management: Managed the full content lifecycle for the website, VKontakte community, and Telegram channel. Strategy: Developed and implemented a content strategy and content pillars from scratch. Copywriting: Created news updates, long reads, and announcements tailored to various target audiences. Rebranding: Spearheaded a new visual format for social media posts. Results: Transitioned resources to systematic daily posting, achieving a 30% increase in reach and doubling engagement rate within six months. Optimized the content funnel, increasing website traffic from social media by 20%.
Content Creator / Photographer / Videographer at Freelance
January 1, 2019 - January 1, 2026Visual Production: Professional reportage and portrait photography using high-end equipment and post-production (Adobe Photoshop, Premiere Pro). E-commerce Content: Developed high-converting content for various product lines (lingerie, kitchenware, mobile accessories) while adhering to brand-specific Tone of Voice. Content Strategy: Designed promotional plans for marketplaces and social media aimed at increasing sales conversions. Results: Successfully completed over 40 visual content projects. Increased audience loyalty and boosted post saves by an average of 40%.
Digital Content & Operations Support Specialist at Stavropol Institute of Cooperation (BUKEP Branch)
September 1, 2024 - March 1, 2025Digital Support: Produced photo/video content and drafted articles regarding departmental activities. Process Optimization: Developed and implemented an online document management system. Results: Reduced request processing time by 20%, freeing up to 10 hours of departmental work time per week. Increased page depth on web resources by 15% through the implementation of structured materials.
Education
Journalism (Corporate Media) at North Caucasus Federal University
January 11, 2030 - May 19, 2026Teacher of Russian Language and Literature at North Caucasus Federal University
January 11, 2030 - May 19, 2026Qualifications
Adobe Suite: Course in Photoshop, Illustrator, and InDesign for media professionals
January 11, 2030 - May 19, 2026Industry Experience
Media & Entertainment, Education, Government, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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