Hi, I'm Garakhanova Nanahanym Rasulovna. I'm a Content Marketing and SMM Specialist with over four years of experience. I create multi-format content (text, photo, video) to expand reach in the public sector and boost conversions in e-commerce. I'm proficient in copywriting and leveraging AI tools to optimize workflows.

Garakhanova Nanahanym Rasulovna

Hi, I'm Garakhanova Nanahanym Rasulovna. I'm a Content Marketing and SMM Specialist with over four years of experience. I create multi-format content (text, photo, video) to expand reach in the public sector and boost conversions in e-commerce. I'm proficient in copywriting and leveraging AI tools to optimize workflows.

Available to hire

Hi, I’m Garakhanova Nanahanym Rasulovna. I’m a Content Marketing and SMM Specialist with over four years of experience.

I create multi-format content (text, photo, video) to expand reach in the public sector and boost conversions in e-commerce. I’m proficient in copywriting and leveraging AI tools to optimize workflows.

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Language

English
Intermediate

Work Experience

SMM Specialist / Content Manager at GBSU SK "Youth Project Center"
October 1, 2021 - April 1, 2022
Content Management: Managed the full content lifecycle for the website, VKontakte community, and Telegram channel. Strategy: Developed and implemented a content strategy and content pillars from scratch. Copywriting: Created news updates, long reads, and announcements tailored to various target audiences. Rebranding: Spearheaded a new visual format for social media posts. Results: Transitioned resources to systematic daily posting, achieving a 30% increase in reach and doubling engagement rate within six months. Optimized the content funnel, increasing website traffic from social media by 20%.
Content Creator / Photographer / Videographer at Freelance
January 1, 2019 - January 1, 2026
Visual Production: Professional reportage and portrait photography using high-end equipment and post-production (Adobe Photoshop, Premiere Pro). E-commerce Content: Developed high-converting content for various product lines (lingerie, kitchenware, mobile accessories) while adhering to brand-specific Tone of Voice. Content Strategy: Designed promotional plans for marketplaces and social media aimed at increasing sales conversions. Results: Successfully completed over 40 visual content projects. Increased audience loyalty and boosted post saves by an average of 40%.
Digital Content & Operations Support Specialist at Stavropol Institute of Cooperation (BUKEP Branch)
September 1, 2024 - March 1, 2025
Digital Support: Produced photo/video content and drafted articles regarding departmental activities. Process Optimization: Developed and implemented an online document management system. Results: Reduced request processing time by 20%, freeing up to 10 hours of departmental work time per week. Increased page depth on web resources by 15% through the implementation of structured materials.

Education

Journalism (Corporate Media) at North Caucasus Federal University
January 11, 2030 - May 19, 2026
Teacher of Russian Language and Literature at North Caucasus Federal University
January 11, 2030 - May 19, 2026

Qualifications

Adobe Suite: Course in Photoshop, Illustrator, and InDesign for media professionals
January 11, 2030 - May 19, 2026

Industry Experience

Media & Entertainment, Education, Government, Retail, Professional Services