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I'm Dylan Kelly, an experienced designer specializing in branding and digital marketing design. I elevate brands through impactful design that authentically expresses their identity. I thrive both independently and collaboratively, building trusted relationships with clients across diverse industries. I'm passionate, innovative, and results-driven, with a relentless commitment to creative excellence, team success, and client satisfaction. I'm excited by the intersection of brand strategy and visual design, and I enjoy crafting scalable brand systems, engaging digital experiences, and compelling campaigns that help brands grow. I value curiosity, collaboration, and delivering work that makes a measurable difference for clients.…I'm Dylan Kelly, an experienced designer specializing in branding and digital marketing design. I elevate brands through impactful design that authentically expresses their identity. I thrive both independently and collaboratively, building trusted relationships with clients across diverse industries. I'm passionate, innovative, and results-driven, with a relentless commitment to creative excellence, team success, and client satisfaction. I'm excited by the intersection of brand strategy and visual design, and I enjoy crafting scalable brand systems, engaging digital experiences, and compelling campaigns that help brands grow. I value curiosity, collaboration, and delivering work that makes a measurable difference for clients.

Dylan Kelly

Brand Designer, Graphic Designer, Designer, +2

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I'm Dylan Kelly, an experienced designer specializing in branding and digital marketing design. I elevate brands through impactful design that authentically expresses their identity. I thrive both independently and collaboratively, building trusted relationships with clients across diverse industries. I'm passionate, innovative, and results-driven, with a relentless commitment to creative excellence, team success, and client satisfaction. I'm excited by the intersection of brand strategy and visual design, and I enjoy crafting scalable brand systems, engaging digital experiences, and compelling campaigns that help brands grow. I value curiosity, collaboration, and delivering work that makes a measurable difference for clients.…I'm Dylan Kelly, an experienced designer specializing in branding and digital marketing design. I elevate brands through impactful design that authentically expresses their identity. I thrive both independently and collaboratively, building trusted relationships with clients across diverse industries. I'm passionate, innovative, and results-driven, with a relentless commitment to creative excellence, team success, and client satisfaction. I'm excited by the intersection of brand strategy and visual design, and I enjoy crafting scalable brand systems, engaging digital experiences, and compelling campaigns that help brands grow. I value curiosity, collaboration, and delivering work that makes a measurable difference for clients.

Available to hire

I’m Dylan Kelly, an experienced designer specializing in branding and digital marketing design. I elevate brands through impactful design that authentically expresses their identity. I thrive both independently and collaboratively, building trusted relationships with clients across diverse industries. I’m passionate, innovative, and results-driven, with a relentless commitment to creative excellence, team success, and client satisfaction.

I’m excited by the intersection of brand strategy and visual design, and I enjoy crafting scalable brand systems, engaging digital experiences, and compelling campaigns that help brands grow. I value curiosity, collaboration, and delivering work that makes a measurable difference for clients.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Brand & Visual Identity Designer (Contract) at Halaska Studio

November 1, 2025 - Present

Embedded across internal studio initiatives and external client projects, delivering brand and digital work across crypto, AI, and fintech sectors. Designed and structured a pitch deck for a crypto brand supporting a $9M USD capital raise. Led end-to-end redesign of a crypto financial advisory website with a strategic brand uplift. Led development of brand identities for three AI and crypto products, creating logos, visual identities, image treatment, AI image prompts, motion graphics, and detailed brand guidelines. Contributed to the evolution of the Halaska Studio brand, including visual identity assets, website design, and educational resources. Collaborated directly with founders and product teams in high-growth, technically complex industries.

Senior Graphic Designer at Vinyl Group

October 1, 2021 - November 1, 2025

Progressed from Junior to Senior Designer within four years, contributing to the visual and strategic direction across music-tech and media brands including Rolling Stone AU, Concrete Playground, Vinyl.com, Vampr, Jaxsta, and Serenade. Built the Vinyl Group brand book during its transition to a branded-house model. Supported executive and investor communications with decks and annual reports. Delivered performance design for Vinyl.com (20% monthly traffic growth). Planned and executed Black Friday campaigns delivering multi-year sales gains, and managed end-to-end design and production of Vinyl.com merchandise within one week. Created campaigns and assets for client projects, aligning visuals with brand guidelines and translating strategic proposals into compelling visuals.

Freelance Graphic Designer at Dylan Kelly Design (Freelance)

January 1, 2019 - Present

Provide brand identity, digital design, and creative direction for clients across tech, Web3, creative, and community sectors. Projects range from early-stage startups to established organizations, focusing on strategic, scalable brand systems that drive engagement and credibility. Highlights include brand uplift and website redesign for Collective Shift Cryptocurrency Education Platform (2025-2026), digital marketing and social assets for WNBL campaigns (2025-2026), strategic brand uplift for Migration Downunder, and the development of core visual identity systems for Real Crypto Trading Platform and Derive (formerly Lyr a) crypto derivatives platform. Also delivered numerous branding and campaign assets for health, government, and music brands.