Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a creative professional specializing in branding, campaign development, AI-driven creative workflows, and scalable creative systems. I craft strategies and visual narratives that resonate with diverse audiences, helping global brands stand out across campaigns and channels. I blend design excellence with technology, turning complex briefs into clear, user-focused solutions. I love mentoring teams, building repeatable processes, and exploring AI tools to unlock new forms of storytelling.…I’m a creative professional specializing in branding, campaign development, AI-driven creative workflows, and scalable creative systems. I craft strategies and visual narratives that resonate with diverse audiences, helping global brands stand out across campaigns and channels. I blend design excellence with technology, turning complex briefs into clear, user-focused solutions. I love mentoring teams, building repeatable processes, and exploring AI tools to unlock new forms of storytelling.

Yzabelle Wuthrich

Art Director, Designer, Creative Director, +2





I’m a creative professional specializing in branding, campaign development, AI-driven creative workflows, and scalable creative systems. I craft strategies and visual narratives that resonate with diverse audiences, helping global brands stand out across campaigns and channels. I blend design excellence with technology, turning complex briefs into clear, user-focused solutions. I love mentoring teams, building repeatable processes, and exploring AI tools to unlock new forms of storytelling.…I’m a creative professional specializing in branding, campaign development, AI-driven creative workflows, and scalable creative systems. I craft strategies and visual narratives that resonate with diverse audiences, helping global brands stand out across campaigns and channels. I blend design excellence with technology, turning complex briefs into clear, user-focused solutions. I love mentoring teams, building repeatable processes, and exploring AI tools to unlock new forms of storytelling.

Available to hire

I’m a creative professional specializing in branding, campaign development, AI-driven creative workflows, and scalable creative systems. I craft strategies and visual narratives that resonate with diverse audiences, helping global brands stand out across campaigns and channels.

I blend design excellence with technology, turning complex briefs into clear, user-focused solutions. I love mentoring teams, building repeatable processes, and exploring AI tools to unlock new forms of storytelling.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Art Director & Team Lead at Kittl

January 1, 2025 - June 1, 2026

Leads a content review team responsible for evaluating and publishing design templates across Kittl’s platform, maintaining quality, usability and visual consistency at scale. Develops AI-assisted creative workflows for template briefing, including prompting systems for image and video generation. Drove cross-functional initiatives that achieved up to 50% peak usage of the AI video template tool. Writes creative briefs and quality standards for AI-generated content, streamlining art direction across a distributed team of designers.

Designer & Content Reviewer at Kittl

July 1, 2023 - December 1, 2024

Reviewed, refined and curated design template submissions across categories and use cases. Contributed to expanding the template library for product mockups, marketing and social media assets.

Creative Director at Hire Digital

January 1, 2023 - May 1, 2023

Led the development of campaign concepts and visual storytelling for global brands. Produced original ideas for integrated marketing campaigns, ensuring creative alignment with brand goals.

Freelance Creative Director at Hire Digital

September 1, 2022 - December 1, 2022

Delivered creative strategy and campaign development and visual storytelling for global brands, overseeing marketing deliverables across digital and print.

Associate Creative Director at Bates | Ogilvy Philippines

January 1, 2021 - January 1, 2022

Led creative strategy and campaign development for major consumer brands, directing cross-functional teams from concept to execution. Oversaw brand messaging, visual identity, and campaign consistency across TV, digital and OOH.

Senior Art Director at Bates | Ogilvy Philippines

January 1, 2017 - January 1, 2020

Managed end-to-end creative execution for advertising campaigns across food, retail and FMCG categories. Developed visuals for TV, digital, print, and out-of-home platforms.

Art Director at Bates | Ogilvy Philippines

January 1, 2013 - January 1, 2017

Designed and developed campaigns for multiple brands from brief to final artwork.

Graphic Designer at Samsung Electronics

January 1, 2012 - January 1, 2013

Created visual assets for smartphones and consumer electronics marketing.