Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Nicola Palensya, a senior marketing leader based in Bondi Junction, Australia. I bring 10+ years of experience leading brand strategy, product positioning, and integrated campaigns across B2B and B2C sectors including construction, professional services, retail, and hospitality. I excel at building end-to-end marketing ecosystems, driving growth, and leveraging AI-driven automation and AEO to scale operations and accelerate business results. I’ve steered product marketing from concept to execution, partnered with founders and executive teams, and delivered measurable outcomes such as scaling Soho Projects from 3 employees to $100M+ in revenue and contributing to First Fire’s $54M acquisition. I thrive in cross-functional environments, turning ambiguity into actionable plans with creative and analytical insights, and I’m fluent in English and Hebrew, with a passion for AI-enabled, data-informed marketing.…Hi, I’m Nicola Palensya, a senior marketing leader based in Bondi Junction, Australia. I bring 10+ years of experience leading brand strategy, product positioning, and integrated campaigns across B2B and B2C sectors including construction, professional services, retail, and hospitality. I excel at building end-to-end marketing ecosystems, driving growth, and leveraging AI-driven automation and AEO to scale operations and accelerate business results. I’ve steered product marketing from concept to execution, partnered with founders and executive teams, and delivered measurable outcomes such as scaling Soho Projects from 3 employees to $100M+ in revenue and contributing to First Fire’s $54M acquisition. I thrive in cross-functional environments, turning ambiguity into actionable plans with creative and analytical insights, and I’m fluent in English and Hebrew, with a passion for AI-enabled, data-informed marketing.

Nicola Palensya

Marketing Strategist, Marketer, Brand Strategist, +2





Hi, I’m Nicola Palensya, a senior marketing leader based in Bondi Junction, Australia. I bring 10+ years of experience leading brand strategy, product positioning, and integrated campaigns across B2B and B2C sectors including construction, professional services, retail, and hospitality. I excel at building end-to-end marketing ecosystems, driving growth, and leveraging AI-driven automation and AEO to scale operations and accelerate business results. I’ve steered product marketing from concept to execution, partnered with founders and executive teams, and delivered measurable outcomes such as scaling Soho Projects from 3 employees to $100M+ in revenue and contributing to First Fire’s $54M acquisition. I thrive in cross-functional environments, turning ambiguity into actionable plans with creative and analytical insights, and I’m fluent in English and Hebrew, with a passion for AI-enabled, data-informed marketing.…Hi, I’m Nicola Palensya, a senior marketing leader based in Bondi Junction, Australia. I bring 10+ years of experience leading brand strategy, product positioning, and integrated campaigns across B2B and B2C sectors including construction, professional services, retail, and hospitality. I excel at building end-to-end marketing ecosystems, driving growth, and leveraging AI-driven automation and AEO to scale operations and accelerate business results. I’ve steered product marketing from concept to execution, partnered with founders and executive teams, and delivered measurable outcomes such as scaling Soho Projects from 3 employees to $100M+ in revenue and contributing to First Fire’s $54M acquisition. I thrive in cross-functional environments, turning ambiguity into actionable plans with creative and analytical insights, and I’m fluent in English and Hebrew, with a passion for AI-enabled, data-informed marketing.

Available to hire

Hi, I’m Nicola Palensya, a senior marketing leader based in Bondi Junction, Australia. I bring 10+ years of experience leading brand strategy, product positioning, and integrated campaigns across B2B and B2C sectors including construction, professional services, retail, and hospitality. I excel at building end-to-end marketing ecosystems, driving growth, and leveraging AI-driven automation and AEO to scale operations and accelerate business results.

I’ve steered product marketing from concept to execution, partnered with founders and executive teams, and delivered measurable outcomes such as scaling Soho Projects from 3 employees to $100M+ in revenue and contributing to First Fire’s $54M acquisition. I thrive in cross-functional environments, turning ambiguity into actionable plans with creative and analytical insights, and I’m fluent in English and Hebrew, with a passion for AI-enabled, data-informed marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hebrew (modern)

Fluent

Work Experience

Senior Marketing Lead at Didi Creatives

January 1, 2019 - January 1, 2026

Embedded marketing lead for multiple clients across B2B and B2C industries, partnering with founders and executive teams to develop product and brand strategies and execute growth initiatives. Defined end-to-end campaigns across digital and physical channels; built marketing ecosystems (websites, CRM workflows, campaigns, content); led product launches and brand scaling. Notable outcomes include Soho Projects growing from 3 employees to $100M+ revenue and orchestrating marketing for First Fire contributing to its $54M acquisition. Implemented a weekly EDM lifecycle for ABM Global, driving data-driven optimization and revenue. Architected a custom AI ecosystem to automate sales follow-ups and ensure 100% data integrity in the deal pipeline; developed content frameworks optimized for Answer Engine Optimization (AEO).

Marketing & Brand Lead at Ta Ta Ta Pizza

January 1, 2022 - January 1, 2026

Solely responsible for all marketing, branding, and campaign initiatives. Defined product positioning and growth objectives; ensured consistent brand identity across packaging, digital, in-store, and physical assets. Built marketing systems and processes for content pipelines, website updates, social media workflows, and CRM campaigns; drove brand awareness, engagement, and revenue in a competitive retail sector.

Marketing Manager at LightCo (Decorative Lighting Company)

January 1, 2018 - January 1, 2019

Managed product and brand marketing, website development, social media, and events for retail and architectural clients. Optimized digital presence (SEO, content quality, UX), designed and executed unique marketing events, and managed multiple campaigns across channels with limited budgets to drive revenue growth and strengthen market presence.

Marketing Communications Manager at Global Quality (LUTRON), Smart Home Integration

January 1, 2012 - January 1, 2015

Led digital and product marketing, branding, and communications for smart home solutions. Increased brand sales from 250K NIS (2012) to 4.5M NIS (2014) through targeted product positioning and integrated campaigns. Produced and promoted product launches, events, and presentations; managed digital media and marketing content across multiple platforms, ensuring brand consistency.

Lighting Design & Consultant at Karney Tchelet Lighting

January 1, 2011 - January 1, 2012

Provided lighting design consultation and project management for commercial and private clients. Created a digital, user-friendly catalogue of lighting products; achieved top sales performance by driving client engagement and closing large-volume deals.