I am a brand and packaging designer focused on shaping how brands are perceived and understood. I build scalable brand identities, packaging systems, and retail marketing assets from concept to production. I thrive in cross-disciplinary teams and translate brand strategy into cohesive visuals with strong shelf appeal and clarity. I have led end-to-end brand education and rollout, conducted cultural research and competitive analysis to identify white space and positioning for new snacks lines, and collaborated with marketing, design, and copywriting teams to deliver impact across platforms. My work blends typography, color systems, and visual storytelling to create distinctive, cohesive brand experiences.

Mugdha Sanketh

I am a brand and packaging designer focused on shaping how brands are perceived and understood. I build scalable brand identities, packaging systems, and retail marketing assets from concept to production. I thrive in cross-disciplinary teams and translate brand strategy into cohesive visuals with strong shelf appeal and clarity. I have led end-to-end brand education and rollout, conducted cultural research and competitive analysis to identify white space and positioning for new snacks lines, and collaborated with marketing, design, and copywriting teams to deliver impact across platforms. My work blends typography, color systems, and visual storytelling to create distinctive, cohesive brand experiences.

Available to hire

I am a brand and packaging designer focused on shaping how brands are perceived and understood. I build scalable brand identities, packaging systems, and retail marketing assets from concept to production. I thrive in cross-disciplinary teams and translate brand strategy into cohesive visuals with strong shelf appeal and clarity.

I have led end-to-end brand education and rollout, conducted cultural research and competitive analysis to identify white space and positioning for new snacks lines, and collaborated with marketing, design, and copywriting teams to deliver impact across platforms. My work blends typography, color systems, and visual storytelling to create distinctive, cohesive brand experiences.

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Work Experience

Graphic Designer - Brand & Packaging at Go Desi Private Limited
June 1, 2024 - July 1, 2025
Designed end-to-end brand identities and packaging systems, supporting production-ready assets and retail packaging. Ensured color fidelity, quality, cost efficiency, and timely delivery while collaborating with production and sourcing teams.
Graphic Design Intern at Bizongo
May 1, 2023 - July 1, 2023
Conducted competitive benchmarking and packaging research for clients including Clove Dental, Wipro Retail, and Pfizer; identified market gaps and informed strategic design directions for brand differentiation. Collaborated with the digital team to ideate and propose enhanced UI features for the company website, improving navigation and brand alignment.
Assistant Art Educator at Hongirana Foundation
August 1, 2024 - January 1, 2025
Curated and led 15+ art & craft sessions for 20+ Grade 6 students from underprivileged backgrounds; fostered creative engagement and supported arts education.
Strategy Consultant (Studio Project) at Bayer
January 1, 2026 - Present
Led strategic initiatives to scale innovations framework across Bayer's Innovation and IT teams, enabling structured experimentation and cross-functional collaboration.

Education

Master of Science in Strategic Design Management (STEM) at The New School, Parsons School of Design
January 11, 2030 - May 1, 2027
Bachelor of Design in Visual Communication & Strategic Branding at Srishti Manipal Institute of Art, Design and Technology
January 11, 2030 - May 1, 2024
Exchange Program in Graphic Design at ECVÉcole de Création Visuelle (Nantes, France) – International Exchange Program
January 11, 2030 - May 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Education, Professional Services