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I'm a pharma marketer with nine years of experience across Gilead, Biogen, ViiV, and GSK, delivering brand plans, launches, and lifecycle strategies across HIV, neurology, respiratory, and vaccines. I own budgets, lead cross-functional teams, and partner with agencies to bring patient-centric programs to life. I thrive on turning research into action, with a track record of turning insights into growth for UK&I brands.\n\nMost recently I led the Biktarvy brand in the UK & Ireland at Gilead, managing a £1M+ budget, supervising a junior PM, and coordinating global campaigns and KOL programmes. I'm ABPI and IPHA qualified, fluent in multi-channel tactics, and I bring a hands-on, data-driven approach to marketing that aligns with hospital, GP, and patient needs.…I'm a pharma marketer with nine years of experience across Gilead, Biogen, ViiV, and GSK, delivering brand plans, launches, and lifecycle strategies across HIV, neurology, respiratory, and vaccines. I own budgets, lead cross-functional teams, and partner with agencies to bring patient-centric programs to life. I thrive on turning research into action, with a track record of turning insights into growth for UK&I brands.\n\nMost recently I led the Biktarvy brand in the UK & Ireland at Gilead, managing a £1M+ budget, supervising a junior PM, and coordinating global campaigns and KOL programmes. I'm ABPI and IPHA qualified, fluent in multi-channel tactics, and I bring a hands-on, data-driven approach to marketing that aligns with hospital, GP, and patient needs.

Omaid Saeed

Product Marketer, Brand Strategist, Marketing Strategist, +2

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I'm a pharma marketer with nine years of experience across Gilead, Biogen, ViiV, and GSK, delivering brand plans, launches, and lifecycle strategies across HIV, neurology, respiratory, and vaccines. I own budgets, lead cross-functional teams, and partner with agencies to bring patient-centric programs to life. I thrive on turning research into action, with a track record of turning insights into growth for UK&I brands.\n\nMost recently I led the Biktarvy brand in the UK & Ireland at Gilead, managing a £1M+ budget, supervising a junior PM, and coordinating global campaigns and KOL programmes. I'm ABPI and IPHA qualified, fluent in multi-channel tactics, and I bring a hands-on, data-driven approach to marketing that aligns with hospital, GP, and patient needs.…I'm a pharma marketer with nine years of experience across Gilead, Biogen, ViiV, and GSK, delivering brand plans, launches, and lifecycle strategies across HIV, neurology, respiratory, and vaccines. I own budgets, lead cross-functional teams, and partner with agencies to bring patient-centric programs to life. I thrive on turning research into action, with a track record of turning insights into growth for UK&I brands.\n\nMost recently I led the Biktarvy brand in the UK & Ireland at Gilead, managing a £1M+ budget, supervising a junior PM, and coordinating global campaigns and KOL programmes. I'm ABPI and IPHA qualified, fluent in multi-channel tactics, and I bring a hands-on, data-driven approach to marketing that aligns with hospital, GP, and patient needs.

Available to hire

I’m a pharma marketer with nine years of experience across Gilead, Biogen, ViiV, and GSK, delivering brand plans, launches, and lifecycle strategies across HIV, neurology, respiratory, and vaccines. I own budgets, lead cross-functional teams, and partner with agencies to bring patient-centric programs to life. I thrive on turning research into action, with a track record of turning insights into growth for UK&I brands.\n\nMost recently I led the Biktarvy brand in the UK & Ireland at Gilead, managing a £1M+ budget, supervising a junior PM, and coordinating global campaigns and KOL programmes. I’m ABPI and IPHA qualified, fluent in multi-channel tactics, and I bring a hands-on, data-driven approach to marketing that aligns with hospital, GP, and patient needs.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Product Manager, HIV UKI at Gilead Sciences UK & Ireland

March 1, 2024 - December 1, 2025

Owned the Biktarvy brand plan for UK&I, with a £1M+ budget across CRM, digital, and field activity. Line-managed a junior PM and agency partners. Built the Biktarvy adherence narrative and rolled out a global iteration; led the women's HIV campaign across international markets. Commissioned ATU and segmentation research, briefed agencies, designed questionnaires, ran workshops, and integrated outputs into brand planning. Ran Biktarvy global congress and KOL programmes (BHIVA, EACS, IDWeek) with content approved through Veeva PromoMats.

Digital Customer Engagement Lead, UKI at Biogen UK & Ireland

February 1, 2021 - March 1, 2024

Built omnichannel engagement framework for Biogen's neurology portfolio — digital, field, and content integrated in a single plan. Commissioned neurology HCP journey research; designed questionnaires, ran workshops; translated findings into channel strategy and content priorities. Led the UK&I congress strategy for neurology (ECTRIMS, EAN, WCN) and hosted advisory boards and HCP education programmes with KEEs.

UK Digital Marketing Lead & Brand Manager, Juluca at ViiV Healthcare UK

September 1, 2019 - February 1, 2021

Led UK digital launch and brand management for Juluca. Full-funnel HCP engagement contributing to launch performance. Ran FTU and segmentation research; briefed agencies, designed questionnaires, rolled segmentation into targeting and messaging. Set up ML/NBA-driven personalisation for HCP comms and worked cross-functionally on UK positioning, patient pathway, and market access.

Customer Experience Manager — Multi-Channel Marketing & Commercial Effectiveness at GlaxoSmithKline

June 1, 2016 - September 1, 2019

Took flu vaccine market share above 25%; primary care contracting, KOL engagement, structured key account management. Built the company-wide speaker list and brand speaker programme; supported the Veeva PromoMats rollout. Improved CRM and meeting tools for field teams. Built launch and engagement tools for respiratory portfolio with field, medical, and digital.