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Good morning, my name is Leonardo Banfi. I am a marketing professional with a background in economics and a strong focus on data analysis and business intelligence. Over the past three years at Alessi, I have translated data into actionable insights that inform pricing, promotions, and KPI monitoring, contributing to commercial decision-making and online sales growth. I enjoy analyzing performance, optimizing brand positioning, and coordinating cross-channel campaigns to drive conversions. I am now seeking marketing roles where I can merge rigorous analysis with hands-on brand and product understanding to deliver value across channels. I look forward to collaborating with teams to understand customer needs, shape data-driven strategies, and turn insights into tangible results that support growth and brand equity.…Good morning, my name is Leonardo Banfi. I am a marketing professional with a background in economics and a strong focus on data analysis and business intelligence. Over the past three years at Alessi, I have translated data into actionable insights that inform pricing, promotions, and KPI monitoring, contributing to commercial decision-making and online sales growth. I enjoy analyzing performance, optimizing brand positioning, and coordinating cross-channel campaigns to drive conversions. I am now seeking marketing roles where I can merge rigorous analysis with hands-on brand and product understanding to deliver value across channels. I look forward to collaborating with teams to understand customer needs, shape data-driven strategies, and turn insights into tangible results that support growth and brand equity.

Leonardo Banfi

Marketing Analyst, Data Analyst, Marketing Strategist, +2

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Good morning, my name is Leonardo Banfi. I am a marketing professional with a background in economics and a strong focus on data analysis and business intelligence. Over the past three years at Alessi, I have translated data into actionable insights that inform pricing, promotions, and KPI monitoring, contributing to commercial decision-making and online sales growth. I enjoy analyzing performance, optimizing brand positioning, and coordinating cross-channel campaigns to drive conversions. I am now seeking marketing roles where I can merge rigorous analysis with hands-on brand and product understanding to deliver value across channels. I look forward to collaborating with teams to understand customer needs, shape data-driven strategies, and turn insights into tangible results that support growth and brand equity.…Good morning, my name is Leonardo Banfi. I am a marketing professional with a background in economics and a strong focus on data analysis and business intelligence. Over the past three years at Alessi, I have translated data into actionable insights that inform pricing, promotions, and KPI monitoring, contributing to commercial decision-making and online sales growth. I enjoy analyzing performance, optimizing brand positioning, and coordinating cross-channel campaigns to drive conversions. I am now seeking marketing roles where I can merge rigorous analysis with hands-on brand and product understanding to deliver value across channels. I look forward to collaborating with teams to understand customer needs, shape data-driven strategies, and turn insights into tangible results that support growth and brand equity.

Available to hire

Good morning, my name is Leonardo Banfi. I am a marketing professional with a background in economics and a strong focus on data analysis and business intelligence. Over the past three years at Alessi, I have translated data into actionable insights that inform pricing, promotions, and KPI monitoring, contributing to commercial decision-making and online sales growth. I enjoy analyzing performance, optimizing brand positioning, and coordinating cross-channel campaigns to drive conversions. I am now seeking marketing roles where I can merge rigorous analysis with hands-on brand and product understanding to deliver value across channels.

I look forward to collaborating with teams to understand customer needs, shape data-driven strategies, and turn insights into tangible results that support growth and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Marketing & Sales Analyst at Alessi

January 1, 2023 - January 1, 2026

Planning and implementing promotional strategies, flash sales, and coordinated product promotions across digital channels, with continuous performance monitoring. Analyzing sales, monitoring growth and engagement KPIs, and evaluating commercial performance to support Country Managers. Monitoring competitor price matching on major e-commerce channels and marketplaces to optimize brand positioning. Extraction, analysis, and presentation of data from BI systems to support budgets, forecasts, and social media strategies aimed at increasing conversions and online sales. Management and transfer of product data via the PIM tool to ensure consistency in the brand’s aesthetic and values throughout the customer journey. Development of promotional campaigns to support Customer Service using BI and AS400, including the preparation of final reports on sales conversions.

Marketing & Communications Assistant at Cegos Italia

January 1, 2022 - January 1, 2022

Managed, updated, and copywrote digital catalog content on WordPress, including data optimization, product page formatting, and visual alignment with the company’s branding. Contributed to university project work analyzing marketing cases and developing CRM-driven strategies for leading companies, focusing on customer segmentation and brand awareness.