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I am a high-performance Digital Marketing Strategist and PMP® Professional, currently pursuing a Master of Marketing at the University of Minnesota. I specialize in data-backed brand positioning, end-to-end campaign management, SEO-driven launches, and cross-functional execution that accelerates revenue growth. I'm entrepreneurial, analytical, and relentlessly focused on delivering top-tier ROI. I love turning complex market gaps into opportunities, mentoring authors and teams, and crafting compelling digital storytelling that resonates with audiences and sustains long-term visibility.…I am a high-performance Digital Marketing Strategist and PMP® Professional, currently pursuing a Master of Marketing at the University of Minnesota. I specialize in data-backed brand positioning, end-to-end campaign management, SEO-driven launches, and cross-functional execution that accelerates revenue growth. I'm entrepreneurial, analytical, and relentlessly focused on delivering top-tier ROI. I love turning complex market gaps into opportunities, mentoring authors and teams, and crafting compelling digital storytelling that resonates with audiences and sustains long-term visibility.

Alena Dobriakova

Marketing Strategist, Marketing Consultant, Digital Marketer, +2

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I am a high-performance Digital Marketing Strategist and PMP® Professional, currently pursuing a Master of Marketing at the University of Minnesota. I specialize in data-backed brand positioning, end-to-end campaign management, SEO-driven launches, and cross-functional execution that accelerates revenue growth. I'm entrepreneurial, analytical, and relentlessly focused on delivering top-tier ROI. I love turning complex market gaps into opportunities, mentoring authors and teams, and crafting compelling digital storytelling that resonates with audiences and sustains long-term visibility.…I am a high-performance Digital Marketing Strategist and PMP® Professional, currently pursuing a Master of Marketing at the University of Minnesota. I specialize in data-backed brand positioning, end-to-end campaign management, SEO-driven launches, and cross-functional execution that accelerates revenue growth. I'm entrepreneurial, analytical, and relentlessly focused on delivering top-tier ROI. I love turning complex market gaps into opportunities, mentoring authors and teams, and crafting compelling digital storytelling that resonates with audiences and sustains long-term visibility.

Available to hire

I am a high-performance Digital Marketing Strategist and PMP® Professional, currently pursuing a Master of Marketing at the University of Minnesota. I specialize in data-backed brand positioning, end-to-end campaign management, SEO-driven launches, and cross-functional execution that accelerates revenue growth.

I’m entrepreneurial, analytical, and relentlessly focused on delivering top-tier ROI. I love turning complex market gaps into opportunities, mentoring authors and teams, and crafting compelling digital storytelling that resonates with audiences and sustains long-term visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Digital Marketing Strategist (Book Launch & Growth) at Book Marketing Consultancy

July 1, 2024 - Present

Developed and executed end-to-end digital marketing and launch strategies for Why Is My Bra Still On and When We Were Invincible, defining positioning, audience segments, and go-to-market plans. Planned and optimized paid campaigns, achieving CPC below $0.20 and driving targeted traffic to product pages. Designed digital content and promotion strategies, increasing book discoverability and sustaining engagement by 30% beyond launch periods. Analyzed performance, refined creative and targeting, and improved click-through and conversion rates by 23%. Mentored authors on audience engagement and storytelling strategies to strengthen reader connection and long-term visibility.

Customer Experience & Digital Marketing Strategy Consultant at URBAN Traveler

November 1, 2025 - Present

Top-performing sales associate turned consultant; designed 100+ marketing assets (visuals, signage, digital content) boosting product visibility and conversion for luggage and travel accessories. Leveraged CRM and email insights to optimize retention, lifecycle, and promotional campaigns, increasing repeat purchases by 15-20% during vendor-led initiatives.

Digital Marketing Strategist at The Lumin Group

January 1, 2024 - August 31, 2025

Owned end-to-end marketing and launch strategy for new service offerings, shaping positioning and digital go-to-market frameworks. Collaborated with cross-functional teams (leadership, operations, web), developing and executing 10+ multi-channel marketing campaigns across email, social, and web, expanding audience reach by 25%. Initiated and orchestrated targeted LinkedIn/YouTube strategies (webinars, educational content), boosting digital brand engagement by 65% within 6 months through audience segmentation and platform-specific messaging. Built and optimized 5 SEO-driven sales pages, notably improving discoverability and increasing program enrollments by at least 15%. Produced 20+ promotional and event videos, increasing average views by 45% and strengthening brand credibility. Managed a critical last-minute request, delivering 4 high-impact sales pages under a tight 2-week deadline, coordinating with technical support and delivering high-impact results.

Marketing Manager at Minnesota Clinic For Health and Wellness

January 1, 2025 - August 31, 2025

Initiated and executed a social media strategy and paid ad campaigns, generating 80,000+ views with an average CPC of $0.37, driving 300+ qualified leads. Executed platform-specific digital content strategies, increasing overall brand visibility and engagement by 95%. Designed 100+ marketing assets, including digital materials, print resources, and 15+ video assets, contributing to a 30% rise in online patient inquiries by persuading and aligning a hesitant leadership team on marketing priorities and messaging.

Social Media Manager at Atrix Group

February 1, 2023 - January 31, 2025

Conducted competitive analysis of 10+ players, identifying market gaps and trends, directly informing content and digital campaign strategy. Designed and executed data-driven social strategies, creating 1,200+ assets that drove a 51% increase in engagement and 63.6% follower growth on Instagram. Planned and managed 30 digital targeted campaigns, boosting overall interactions by 204% through strategic planning and optimization.

Marketing Lead at Rampart VC

September 1, 2024 - December 31, 2024

Built and scaled AXION’s social media brand, driving 133% follower growth. Supported cross-platform digital growth strategy, increasing engagement by 121%. Optimized ad campaigns, improving efficiency by 20%.

Marketing Assistant at St. Catherine University

September 1, 2023 - December 31, 2024

Executed digital engagement strategies, achieving a 162% increase in content interactions and a 123% increase in Reels interactions. Led social media repositioning for academic departments, strengthening brand consistency and relevance. Developed 400+ social posts, increasing impressions by 227%.