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I’m Helina Markos, a strategic brand and account management professional with 6+ years of experience leading campaigns, managing client relationships, and building culturally relevant brands across CPG, fashion, wellness, tourism, sports, and entertainment. I specialize in strategic storytelling, consumer insight, and cross-functional leadership to drive engagement and growth. I’m passionate about turning insights into cohesive brand experiences and partnerships that unlock opportunities for brands and audiences alike. I thrive in collaborative environments where creative direction, rigorous research, and storytelling come together to elevate visibility and business impact.…I’m Helina Markos, a strategic brand and account management professional with 6+ years of experience leading campaigns, managing client relationships, and building culturally relevant brands across CPG, fashion, wellness, tourism, sports, and entertainment. I specialize in strategic storytelling, consumer insight, and cross-functional leadership to drive engagement and growth. I’m passionate about turning insights into cohesive brand experiences and partnerships that unlock opportunities for brands and audiences alike. I thrive in collaborative environments where creative direction, rigorous research, and storytelling come together to elevate visibility and business impact.

Helina Markos

Brand Strategist, Brand Designer, Marketing Strategist, +1

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I’m Helina Markos, a strategic brand and account management professional with 6+ years of experience leading campaigns, managing client relationships, and building culturally relevant brands across CPG, fashion, wellness, tourism, sports, and entertainment. I specialize in strategic storytelling, consumer insight, and cross-functional leadership to drive engagement and growth. I’m passionate about turning insights into cohesive brand experiences and partnerships that unlock opportunities for brands and audiences alike. I thrive in collaborative environments where creative direction, rigorous research, and storytelling come together to elevate visibility and business impact.…I’m Helina Markos, a strategic brand and account management professional with 6+ years of experience leading campaigns, managing client relationships, and building culturally relevant brands across CPG, fashion, wellness, tourism, sports, and entertainment. I specialize in strategic storytelling, consumer insight, and cross-functional leadership to drive engagement and growth. I’m passionate about turning insights into cohesive brand experiences and partnerships that unlock opportunities for brands and audiences alike. I thrive in collaborative environments where creative direction, rigorous research, and storytelling come together to elevate visibility and business impact.

Available to hire

I’m Helina Markos, a strategic brand and account management professional with 6+ years of experience leading campaigns, managing client relationships, and building culturally relevant brands across CPG, fashion, wellness, tourism, sports, and entertainment. I specialize in strategic storytelling, consumer insight, and cross-functional leadership to drive engagement and growth.

I’m passionate about turning insights into cohesive brand experiences and partnerships that unlock opportunities for brands and audiences alike. I thrive in collaborative environments where creative direction, rigorous research, and storytelling come together to elevate visibility and business impact.

Skills

Brand Identity

Copywriting

Social Media Design

Experience Level

Brand Identity

Expert

Copywriting

Expert

Social Media Design

Expert

Work Experience

Freelance Brand Strategist & Account Lead at Self-Employed

January 1, 2024 - Present

Managed 15+ client branding and marketing projects from strategy through execution while maintaining 90%+ client retention. Directed cross-functional creative teams across branding, social media, content, web, and campaign development. Increased audience engagement, brand visibility, and customer growth through strategic positioning and storytelling. Key client work included Nike x Loza (creative direction and athlete positioning for Nike’s grassroots initiative), DrKidi LLC (increased social engagement by 500%+ and event/speaking inquiries by 90%), Ray Athletics (gym enrollment up 80%), Tufa by Eleni (60% sales lift through website redesign), Muzika Inspired (AI music album branding and rollout), BERLM (heritage-driven coffee brand identity and packaging), Roots by Chachi Tadesse (cultural tourism branding).

Graduate Student Consultant at VCU Brandcenter

January 1, 2023 - December 31, 2024

Blanchard’s Coffee: revamped brand positioning and customer-facing branding strategy through consumer research and market analysis; Kiramoon Skincare: developed scalable branding system and positioning strategy designed to support long-term retail growth with major beauty retailers such as Sephora and Ulta; contributed to brand identity direction, customer positioning, and strategic storytelling initiatives.

Account Management Intern at The Variable

January 1, 2022 - December 31, 2022

Supported high-profile accounts including Nathan's Famous, BASF, Frigidaire, and Harris Teeter, providing essential research and strategy support that directly helped secure the Nathan’s Famous account. Selected as lead account coordinator for a Winston-Salem tourism campaign, managing execution seamlessly from concept through launch. Conducted consumer research, competitive analysis, presentation development, and cross-functional coordination across multiple client accounts.

Marketing Manager at Maki Interior Design

January 1, 2019 - December 31, 2022

Led marketing strategy, digital branding, and client communication initiatives; increased new business inquiries by 90% through strategic social media marketing, targeted brand positioning, and customer engagement initiatives. Increased online visibility through detailed content planning, campaign coordination, and elevated brand presentation. Supported client acquisition and retention through relationship management and strategic marketing execution.

Account Management Intern at BBR Creatives

January 1, 2018 - December 31, 2018

Supported account strategy and campaign coordination for global brands including Tabasco. Conducted consumer research and competitive analysis used to inform campaign strategy and creative development. Assisted with presentations, project management, and fast-paced client deliverables.