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I am a passionate CRM and D2C growth professional with over 6 years of experience in retention marketing, customer lifecycle management, and e-commerce optimization. I thrive in fast-paced environments and love the challenge of driving growth and improving customer experiences through data-driven strategies. My journey began in digital marketing where I managed various consumer brands, helping them scale their online presence. Over the years, I have honed my skills in analytics, performance marketing, and customer relationship management. I believe in the power of data to inform decisions and foster business growth, and I continuously seek opportunities to expand my expertise in this dynamic field.…I am a passionate CRM and D2C growth professional with over 6 years of experience in retention marketing, customer lifecycle management, and e-commerce optimization. I thrive in fast-paced environments and love the challenge of driving growth and improving customer experiences through data-driven strategies. My journey began in digital marketing where I managed various consumer brands, helping them scale their online presence. Over the years, I have honed my skills in analytics, performance marketing, and customer relationship management. I believe in the power of data to inform decisions and foster business growth, and I continuously seek opportunities to expand my expertise in this dynamic field.

SHEREL FERNANDES

Digital Marketer, Performance Marketer, Data Analyst

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I am a passionate CRM and D2C growth professional with over 6 years of experience in retention marketing, customer lifecycle management, and e-commerce optimization. I thrive in fast-paced environments and love the challenge of driving growth and improving customer experiences through data-driven strategies. My journey began in digital marketing where I managed various consumer brands, helping them scale their online presence. Over the years, I have honed my skills in analytics, performance marketing, and customer relationship management. I believe in the power of data to inform decisions and foster business growth, and I continuously seek opportunities to expand my expertise in this dynamic field.…I am a passionate CRM and D2C growth professional with over 6 years of experience in retention marketing, customer lifecycle management, and e-commerce optimization. I thrive in fast-paced environments and love the challenge of driving growth and improving customer experiences through data-driven strategies. My journey began in digital marketing where I managed various consumer brands, helping them scale their online presence. Over the years, I have honed my skills in analytics, performance marketing, and customer relationship management. I believe in the power of data to inform decisions and foster business growth, and I continuously seek opportunities to expand my expertise in this dynamic field.

Available to hire

I am a passionate CRM and D2C growth professional with over 6 years of experience in retention marketing, customer lifecycle management, and e-commerce optimization. I thrive in fast-paced environments and love the challenge of driving growth and improving customer experiences through data-driven strategies.

My journey began in digital marketing where I managed various consumer brands, helping them scale their online presence. Over the years, I have honed my skills in analytics, performance marketing, and customer relationship management. I believe in the power of data to inform decisions and foster business growth, and I continuously seek opportunities to expand my expertise in this dynamic field.

Skills

CRM

Experience Level

CRM

Expert

Language

English

Fluent

German

Beginner

Work Experience

Finance & Operations Intern at Invesdor DACH

August 1, 2025 - April 1, 2026

Automated investor reporting workflows for close to 200 active companies across DACH, utilizing HubSpot and Zapier integrations. Conducted funnel audits to identify retargeting inefficiencies and improve blended CAC. Built Power BI dashboards and advanced Excel models for marketing analytics.

Assistant Manager, Digital Marketing & D2C Growth at Vellvette Lifestyle Private Limited

October 1, 2017 - August 1, 2023

Managed paid search and SEO strategies across multiple brand launches, consistently maintaining high ROAS. Oversaw D2C P&L management and coordinated product launches while optimizing customer journeys and CRM strategies.

Senior Social Media Executive at Beard Bros Digital

September 1, 2015 - September 1, 2017

Supported early-stage growth of the Beardo brand, scaling its online presence to over 500K followers. Coordinated campaigns and collaborated with creative teams across various consumer brands.