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I’m a seasoned digital media strategist and activation lead with over a decade of hands-on experience managing paid search, paid social, and programmatic campaigns across multi-channel environments. I’ve led multi-million-dollar budgets, built and mentored teams, and delivered measurable ROI for brands in pharma, language services, and consumer brands. I enjoy turning data into action, empowering teams with AI-powered workflows and API integrations to optimize performance and scale impact.…I’m a seasoned digital media strategist and activation lead with over a decade of hands-on experience managing paid search, paid social, and programmatic campaigns across multi-channel environments. I’ve led multi-million-dollar budgets, built and mentored teams, and delivered measurable ROI for brands in pharma, language services, and consumer brands. I enjoy turning data into action, empowering teams with AI-powered workflows and API integrations to optimize performance and scale impact.

Gene Slyman

Creative Director, Filmmaker, Director of Photography, +2

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I’m a seasoned digital media strategist and activation lead with over a decade of hands-on experience managing paid search, paid social, and programmatic campaigns across multi-channel environments. I’ve led multi-million-dollar budgets, built and mentored teams, and delivered measurable ROI for brands in pharma, language services, and consumer brands. I enjoy turning data into action, empowering teams with AI-powered workflows and API integrations to optimize performance and scale impact.…I’m a seasoned digital media strategist and activation lead with over a decade of hands-on experience managing paid search, paid social, and programmatic campaigns across multi-channel environments. I’ve led multi-million-dollar budgets, built and mentored teams, and delivered measurable ROI for brands in pharma, language services, and consumer brands. I enjoy turning data into action, empowering teams with AI-powered workflows and API integrations to optimize performance and scale impact.

Available to hire

I’m a seasoned digital media strategist and activation lead with over a decade of hands-on experience managing paid search, paid social, and programmatic campaigns across multi-channel environments. I’ve led multi-million-dollar budgets, built and mentored teams, and delivered measurable ROI for brands in pharma, language services, and consumer brands.
I enjoy turning data into action, empowering teams with AI-powered workflows and API integrations to optimize performance and scale impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Media Director at We Are Lucid Group (pharmaceutical)

January 1, 2024 - January 1, 2026

Developed Omni-channel strategy & activation for Mavenclad’s Cladrabine (MS Treatment). Managed an annual budget over $25M and activated across Paid Social, Paid Search, Programmatic & TV. Drove 32% increase in RX adoption YoY and achieved an ROI of $4.53. Led influencer activation (Selma Blair) to represent the brand to patients, negotiating with influencer agency to reduce fees and enable higher engagement/appearances.

Head of Digital Marketing at Sorenson Communications (B-C)

January 1, 2022 - January 1, 2024

Developed strategy and go-to-market activation for CaptionCall, increasing leads 43% in 6 months. Created an omni-channel national campaign across TV/Radio/Print/Digital & Search. Executed hands-on activation for paid search and paid social for CaptionCall and VRS products, with daily campaign management and optimization.

Media Director/Sr. Media Director at GSMS, Inc. (Contractor)

January 1, 2010 - January 1, 2021

Contractor to several agencies providing digital media strategy and hands-on activation. Brands include Kelloggs, Nestle/Purina, American Apparel, Gillette, Evernote, Outbound Engine, Trustwave and more. Led digital strategy, planning, and activation across programmatic, paid social, and paid search; guided multi-brand campaigns and ROI analyses.