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Marketing analytics professional with strong experience in data analysis, audience strategy, and performance optimization across digital channels. Proven ability to translate complex data into actionable insights, supporting data-driven decision- making and driving measurable improvements in campaign performance and business outcomes.…

Valeria Rios Crisantes

Marketing Analyst, Marketing Strategist, Growth Marketer, +2

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Marketing analytics professional with strong experience in data analysis, audience strategy, and performance optimization across digital channels. Proven ability to translate complex data into actionable insights, supporting data-driven decision- making and driving measurable improvements in campaign performance and business outcomes.…

Available to hire

Marketing analytics professional with strong experience in data analysis, audience strategy, and performance optimization
across digital channels. Proven ability to translate complex data into actionable insights, supporting data-driven decision-
making and driving measurable improvements in campaign performance and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Analyst at Hearts & Science

August 1, 2023 - November 1, 2025

Promoted from Analyst to Senior Analyst based on exceptional performance and impact. Built Tableau dashboards and wrote SQL queries to feed data sources, guiding budget allocation and campaign optimization. Implemented complex audience strategies using Omn i an d MRI-Simmons to feed full-funnel insights and performance.

Distribution Channels Supervisor at Arc Continental

February 1, 2021 - July 1, 2022

Delivered KPI and market share reports to regional leadership, using market basket analysis to identify consumer trends. Led a regional innovation initiative, coordinating stakeholder communication and timelines for 15+ projects.